O:9:"MagpieRSS":17:{s:6:"parser";i:0;s:12:"current_item";a:0:{}s:5:"items";a:10:{i:0;a:14:{s:5:"title";s:49:"SEO Ratios for Content, Links and Competing Pages";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/FoHtST78OVM/";s:8:"comments";s:101:"http://www.seodesignsolutions.com/blog/seo/seo-ratios-for-content-links-and-competing-pages/#comments";s:7:"pubdate";s:31:"Tue, 13 Apr 2010 19:58:41 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:122:"SEOCompetitive Keywords RatiosHow to Structure an SEO CampaignKeyword ThresholdsSEO and Competing Pages MatrixSEO Keywords";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=7047";s:11:"description";s:1525:"Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings.
Within each page is a balance, this balance is between [...]

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";s:7:"content";a:1:{s:7:"encoded";s:11408:"<p>Finding the proper <a href="http://www.seodesignsolutions.com/">SEO</a> ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-rankings-and-how-to-create-them/">SEO rankings</a>.</p>
<div id="attachment_7048" class="wp-caption aligncenter" style="width: 356px"><a href="http://www.seodesignsolutions.com/blog/seo/seo-ratios-for-content-links-and-competing-pages/"><img class="size-full wp-image-7048" title="seo-balance" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/seo-balance.jpg" alt="SEO-Balance" width="346" height="346" /></a><p class="wp-caption-text">Finding the Proper Balance of SEO</p></div>
<p>Within each page is a balance, this balance is between the aggregate layers represented by that page and <strong>what it can pass along</strong> through its own relevance score and whether or not that page is <em>contributing to</em> or <em>detracting from</em> the websites relevancy for the most competitive keywords the site is set on acquiring.<span id="more-7047"></span></p>
<p>Under this assumption, a page is either passive or active within a site. This status depends on how the page is linked, the context of the keywords used on the page and / or linked to the page and how that page links to other pages within the site.</p>
<p>One thing to keep in mind is that depending on the number of pages within a website, an accommodating <a href="http://www.seodesignsolutions.com/blog/seo/keyword-research-strategy/">SEO strategy</a> should coincide that takes the content deliverables into consideration and whether or not the main push will come from on page (internal links, content, navigation) or off page (links from social bookmarking sites, themed authoritative sites, blogs, directories, article marketing or widgets).</p>
<p>Using this as a vector to see the entire site as a vibrant ecosystem, each page represents a unique node of relevance (like a piece of a puzzle) that corresponds to a keyword or group of related keywords known as a cluster.</p>
<p>Regardless of which on page or off page metrics you employ, you will need to align the <a href="http://www.seodesignsolutions.com/blog/seo/seo-website-architecture/">site architecture</a> with those metrics based on how competitive the keyword is and where it fits into that parent theme or keyword cluster.</p>
<p>We use competing pages as a baseline in tandem with (1) how many pages are indexed (2) how old the site is (3) if relevant deep links are present (4) if the <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-competitive-keywordrelevance-thresholds/">competitive keywords</a> (over 1 million competing pages in <a href="http://www.seodesignsolutions.com/blog/seo/seo-tips-to-acquire-competitive-keywords/">phrase match</a>) are in the primary navigation, secondary navigation, footer links, alt attributes, meta data or internal links.</p>
<p>However, for the sake of being concise, we are going to address the competing pages metric as a <strong>primary metric</strong> for elaboration.</p>
<p>Although each circumstance is different and each website unique; you can at least use this as a temporal benchmark for performance as an internal guideline for structure.</p>
<ol>
<li>Keywords      with <strong>50K</strong> or less can get ranked from ambient co-occurrence.</li>
<li>Keywords      with <strong>50-100K</strong> need approximately <strong>15 deep links </strong>per page in      addition to <strong>10 secondary </strong>(informational) pages (min.) to provide      internal links.</li>
<li>Keywords      with <strong>100-300K</strong> need approximately <strong>25-30 deep links </strong>and <strong>15-20      pages</strong>. (min.) e.g. more trust, topical relevance from overlapping      keywords.</li>
<li>Keywords      with <strong>300-500K</strong> need approximately <strong>50 deep links </strong>and <strong>25      pages of content </strong>(min.) to provide significant ranking factor.</li>
<li>Keywords      with <strong>500-750K</strong> need approximately <strong>75 deep links </strong>and <strong>50      pages of content </strong>(min.) to provide significant ranking factor.</li>
<li>Keywords      with <strong>750K-1MM</strong> competing pages using <strong>“phrase match” </strong>need      approximately 100 deep links and 75-100 pages (min.) of unified content.</li>
<li>Keywords      with 2MM competing pages or more <strong>“using      phrase match” </strong>need approximately 250 deep links and 200+ pages      (internally linked) with a preferred landing page to gain expression.</li>
</ol>
<p>Obviously there are variables for every aspect of SEO and how individual campaigns play out, however these assumptions are based on our tests using a new site starting fresh with no SERP history for a given keyword within the range of phrase match mentioned.</p>
<p>To find the threshold for competitive keywords, simply place the keyword or phrase <strong>“in quotes”</strong> and commence with a Google search. The number of results returned from the search indicates how many pages Google is currently using as a benchmark for indexed pages that include that keyword or key phrase variation.</p>
<p>For keywords under 200K competing pages, simple internal linking is often sufficient from consolidating the number of pages internally through virtual theming (linking to the preferred page from every keyword occurrence on other pages).</p>
<p>However for more competitive keywords the number of deep links from related or authoritative sites with the preferred anchor text is required to offset the barrier to entry. This is why we suggest for keywords between 300-500,000 competing pages that you employ a variety of deep links to aid the process and create a buoyant search engine rankings.</p>
<p>There is a fleeting metric to this equation which is domain and page authority, both will impact the SERPs and individual keywords based on their relative values. For example, as a site becomes more authoritative, the need for off page ranking factor diminishes. Also, the correlation between indexation and PageRank all flow through the connectivity of the site architecture.</p>
<p>This means that by tactfully integrating the more competitive keywords into common areas (block segments, server side includes, secondary navigation, footer links, alt attributes, etc.) you provide additional weight to the relevance thresholds required to produce a shift in ranking algorithms (to imply that THE TARGET PAGE is important).</p>
<p>You may find that based on the authority of the site that keyword objectives are acquired faster or slower, depending on the aggregate number of pages provide on a topic within the website.  Yet, this document can at least establish a baseline for you to use to structure a worthy assault to offset competitors in their varying degrees of occupancy in the SERPs (search engine result pages) for the desired keywords.</p>
<p>The <a href="http://www.seodesignsolutions.com/blog/seo/with-seo-time-and-authority-are-on-your-side/">grandfather effect</a> and <a href="http://www.seodesignsolutions.com/blog/seo-marketing/brand-rank-big-brands-rank-higher/">brand rank</a> are real (meaning that geriocracy<span> </span> is real as well as preferential treatment of domains), so, there are some instances where this metric is completely obsolete, in which case you would have to look at the number of EDU links, powerhouse sites linking to a page and / or domain as well as the relevancy of the theme, total number of pages dedicated to the keyword with the site (as a valid competitive metric).
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/FoHtST78OVM" height="1" width="1"/>";}s:3:"wfw";a:1:{s:10:"commentrss";s:97:"http://www.seodesignsolutions.com/blog/seo/seo-ratios-for-content-links-and-competing-pages/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"3";}s:10:"feedburner";a:1:{s:8:"origlink";s:92:"http://www.seodesignsolutions.com/blog/seo/seo-ratios-for-content-links-and-competing-pages/";}s:7:"summary";s:1525:"Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings.
Within each page is a balance, this balance is between [...]

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		<li><a href="http://www.seodesignsolutions.com/blog/link-building/link-building-building-fresh-links-to-pages-trust-rank/" rel="bookmark">Link Building &#8211; Building Fresh Links to Pages with Established Trust Rank!</a><!-- (7.01364)--></li>
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";s:12:"atom_content";s:11408:"<p>Finding the proper <a href="http://www.seodesignsolutions.com/">SEO</a> ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-rankings-and-how-to-create-them/">SEO rankings</a>.</p>
<div id="attachment_7048" class="wp-caption aligncenter" style="width: 356px"><a href="http://www.seodesignsolutions.com/blog/seo/seo-ratios-for-content-links-and-competing-pages/"><img class="size-full wp-image-7048" title="seo-balance" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/seo-balance.jpg" alt="SEO-Balance" width="346" height="346" /></a><p class="wp-caption-text">Finding the Proper Balance of SEO</p></div>
<p>Within each page is a balance, this balance is between the aggregate layers represented by that page and <strong>what it can pass along</strong> through its own relevance score and whether or not that page is <em>contributing to</em> or <em>detracting from</em> the websites relevancy for the most competitive keywords the site is set on acquiring.<span id="more-7047"></span></p>
<p>Under this assumption, a page is either passive or active within a site. This status depends on how the page is linked, the context of the keywords used on the page and / or linked to the page and how that page links to other pages within the site.</p>
<p>One thing to keep in mind is that depending on the number of pages within a website, an accommodating <a href="http://www.seodesignsolutions.com/blog/seo/keyword-research-strategy/">SEO strategy</a> should coincide that takes the content deliverables into consideration and whether or not the main push will come from on page (internal links, content, navigation) or off page (links from social bookmarking sites, themed authoritative sites, blogs, directories, article marketing or widgets).</p>
<p>Using this as a vector to see the entire site as a vibrant ecosystem, each page represents a unique node of relevance (like a piece of a puzzle) that corresponds to a keyword or group of related keywords known as a cluster.</p>
<p>Regardless of which on page or off page metrics you employ, you will need to align the <a href="http://www.seodesignsolutions.com/blog/seo/seo-website-architecture/">site architecture</a> with those metrics based on how competitive the keyword is and where it fits into that parent theme or keyword cluster.</p>
<p>We use competing pages as a baseline in tandem with (1) how many pages are indexed (2) how old the site is (3) if relevant deep links are present (4) if the <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-competitive-keywordrelevance-thresholds/">competitive keywords</a> (over 1 million competing pages in <a href="http://www.seodesignsolutions.com/blog/seo/seo-tips-to-acquire-competitive-keywords/">phrase match</a>) are in the primary navigation, secondary navigation, footer links, alt attributes, meta data or internal links.</p>
<p>However, for the sake of being concise, we are going to address the competing pages metric as a <strong>primary metric</strong> for elaboration.</p>
<p>Although each circumstance is different and each website unique; you can at least use this as a temporal benchmark for performance as an internal guideline for structure.</p>
<ol>
<li>Keywords      with <strong>50K</strong> or less can get ranked from ambient co-occurrence.</li>
<li>Keywords      with <strong>50-100K</strong> need approximately <strong>15 deep links </strong>per page in      addition to <strong>10 secondary </strong>(informational) pages (min.) to provide      internal links.</li>
<li>Keywords      with <strong>100-300K</strong> need approximately <strong>25-30 deep links </strong>and <strong>15-20      pages</strong>. (min.) e.g. more trust, topical relevance from overlapping      keywords.</li>
<li>Keywords      with <strong>300-500K</strong> need approximately <strong>50 deep links </strong>and <strong>25      pages of content </strong>(min.) to provide significant ranking factor.</li>
<li>Keywords      with <strong>500-750K</strong> need approximately <strong>75 deep links </strong>and <strong>50      pages of content </strong>(min.) to provide significant ranking factor.</li>
<li>Keywords      with <strong>750K-1MM</strong> competing pages using <strong>“phrase match” </strong>need      approximately 100 deep links and 75-100 pages (min.) of unified content.</li>
<li>Keywords      with 2MM competing pages or more <strong>“using      phrase match” </strong>need approximately 250 deep links and 200+ pages      (internally linked) with a preferred landing page to gain expression.</li>
</ol>
<p>Obviously there are variables for every aspect of SEO and how individual campaigns play out, however these assumptions are based on our tests using a new site starting fresh with no SERP history for a given keyword within the range of phrase match mentioned.</p>
<p>To find the threshold for competitive keywords, simply place the keyword or phrase <strong>“in quotes”</strong> and commence with a Google search. The number of results returned from the search indicates how many pages Google is currently using as a benchmark for indexed pages that include that keyword or key phrase variation.</p>
<p>For keywords under 200K competing pages, simple internal linking is often sufficient from consolidating the number of pages internally through virtual theming (linking to the preferred page from every keyword occurrence on other pages).</p>
<p>However for more competitive keywords the number of deep links from related or authoritative sites with the preferred anchor text is required to offset the barrier to entry. This is why we suggest for keywords between 300-500,000 competing pages that you employ a variety of deep links to aid the process and create a buoyant search engine rankings.</p>
<p>There is a fleeting metric to this equation which is domain and page authority, both will impact the SERPs and individual keywords based on their relative values. For example, as a site becomes more authoritative, the need for off page ranking factor diminishes. Also, the correlation between indexation and PageRank all flow through the connectivity of the site architecture.</p>
<p>This means that by tactfully integrating the more competitive keywords into common areas (block segments, server side includes, secondary navigation, footer links, alt attributes, etc.) you provide additional weight to the relevance thresholds required to produce a shift in ranking algorithms (to imply that THE TARGET PAGE is important).</p>
<p>You may find that based on the authority of the site that keyword objectives are acquired faster or slower, depending on the aggregate number of pages provide on a topic within the website.  Yet, this document can at least establish a baseline for you to use to structure a worthy assault to offset competitors in their varying degrees of occupancy in the SERPs (search engine result pages) for the desired keywords.</p>
<p>The <a href="http://www.seodesignsolutions.com/blog/seo/with-seo-time-and-authority-are-on-your-side/">grandfather effect</a> and <a href="http://www.seodesignsolutions.com/blog/seo-marketing/brand-rank-big-brands-rank-higher/">brand rank</a> are real (meaning that geriocracy<span> </span> is real as well as preferential treatment of domains), so, there are some instances where this metric is completely obsolete, in which case you would have to look at the number of EDU links, powerhouse sites linking to a page and / or domain as well as the relevancy of the theme, total number of pages dedicated to the keyword with the site (as a valid competitive metric).
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/FoHtST78OVM" height="1" width="1"/>";}i:1;a:14:{s:5:"title";s:37:"SEO Tips for Retooling Legacy Content";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/vCCfawFpsZw/";s:8:"comments";s:95:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-retooling-legacy-content/#comments";s:7:"pubdate";s:31:"Mon, 12 Apr 2010 11:39:07 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:139:"SEO TipsContextual Linking and SEORepurposing Pages for SEOSEOSEO Links and TrustSEO Tips for 301 RedirectsUsing 301 Redirects for Rankings";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=7042";s:11:"description";s:1508:"Disrupting the trust a website has can be catastrophic to SEO. For example, if you have aged legacy content in a website that is indexed, then that page is contributing to some metric which is passing value within your website.
The only exception is a completely orphaned page (with few inbound or outbound links) which is [...]

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";s:7:"content";a:1:{s:7:"encoded";s:9263:"<p>Disrupting the trust a website has can be catastrophic to <a href="http://www.seodesignsolutions.com/">SEO</a>. For example, if you have aged legacy content in a website that is indexed, then that page is contributing to some metric which is passing value within your website.</p>
<div id="attachment_7043" class="wp-caption aligncenter" style="width: 356px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-retooling-legacy-content/"><img class="size-full wp-image-7043" title="trusted-nodes-of-relevance" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/trusted-nodes-of-relevance.jpg" alt="Powerhouse-Links" width="346" height="346" /></a><p class="wp-caption-text">Don&#39;t Disrupt Trusted Nodes of Relevance</p></div>
<p>The only exception is a completely orphaned page (with few <a href="http://www.seodesignsolutions.com/blog/link-building/seo-links/">inbound or outbound links</a>) which is essentially like having a dead end for link loss from within a website. So, the rule of thumb is not to hack and slash old pages from a website, without first considering the implications of their place in the hierarchy.<span id="more-7042"></span></p>
<p>So, what is the best way to change your website without losing <a href="http://www.seodesignsolutions.com/blog/how-to-reference-material/on-page-seo-tips-for-link-distribution/">SEO equity</a> which you could re-purpose and embrace for higher rankings?</p>
<ol>
<li>Editing the aged content for present-tense value (retooling the content).</li>
<li>Adding a few related or contextual links but leaving the content similar.</li>
<li>301 redirecting the page to another more targeted landing page.</li>
</ol>
<p><strong>Editing content:</strong> Depending on your long-term SEO strategy, your best bet is to (a) either elect the aged page as a pivotal aspect of an extended keyword campaign and use that page as an apex or (b) use it as a source for links for a new champion page.</p>
<p>Getting an old page to perform like a new page is not always applicable (due to the data already present in the repository). This means you may have to get fresh inbound links to the page from within the website or from other sites just to get the page re-crawled.</p>
<p>It is typically easier to get new content crawled than legacy content, so, mixing a content development strategy across the older pages and newer pages in a site simultaneously is always a good idea.</p>
<p>Also, this is the time to introduce a new theme to the conversation or add <a href="http://www.seodesignsolutions.com/blog/seo/seo-tips-for-website-templates-part-2/">related links</a> (to use that page as a hub) which passes trust along to the new website segment or landing pages. Based on how you theme the additional links feeding that page, the purpose can be shifted to embrace another topic and or keyword.</p>
<p><strong>Adding contextual links:</strong> Differentiating pages from their previous stature, composition or template is a liberating experience for websites. When freeing a lackluster page from a bad design or brushing up on the content, always think of ways to integrate contextual links.</p>
<p>For reference contextual links occur within the body text of a website surrounded by synonymous or related keywords that provide context to the anchor text you are linking from. Ideally, the anchor text should not be the first word in a sentence or the last (but rather sandwiched in between modifiers or other descriptive keywords).</p>
<p>This alone in concert with removing unnecessary links can increase the potency of that page and its ability to pass on ranking factor to the new destinations of choice.</p>
<p><strong> Using 301 Redirects:</strong> If you are running Apache Servers using Linux, then implementing server side redirects (from http:// requests) is a viable alternative for harvesting legacy pages for SEO value.</p>
<p>For a more detailed account on <a href="http://www.seodesignsolutions.com/blog/seo/using-htaccess-for-301-redirects-seo-and-more/">how to create 301 redirects</a>, follow the link. However, the gist is that (a) the legacy pages have links pointing at them (b) they also have links leaving them. Both the inbound and outbound links are contributing to how your pages perform in the SERPs search engine result pages).</p>
<p>If you delete them, you just chop-blocked other pages which may have depended on them as a crutch. If you ignore them, then you have power house pages right under your nose.</p>
<p>The implied method above of retooling them is ideal if you can restructure the content to accommodate a ranking objective. Otherwise, you can just sacrifice that page and implement a 301 redirect and effectively pass along the trust, link flow and value of that page to a newly elected page which is more appropriate for conversion.</p>
<p>This can be implemented for pages, blog posts or PDF files that may have link equity within your website.</p>
<p>Just remember trust is the first thing you lose and the last thing you get when it comes to SEO if you do not harness it properly. Considering your own websites internal linking and convention is imperative for producing viable shifts in search engines.</p>
<p>Harness that trust and put it to work through (a) intentionally incubating content for 301 redirects later on or (b) observing opportunities for pages that are not carrying their weight in search queries. By consolidating your content, links or trusted pages you have more impact on your own websites <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/the-cycles-of-organic-search-engine-positioning/">search engine positioning</a> than you may think.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/vCCfawFpsZw" height="1" width="1"/>";}s:3:"wfw";a:1:{s:10:"commentrss";s:91:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-retooling-legacy-content/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"5";}s:10:"feedburner";a:1:{s:8:"origlink";s:86:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-retooling-legacy-content/";}s:7:"summary";s:1508:"Disrupting the trust a website has can be catastrophic to SEO. For example, if you have aged legacy content in a website that is indexed, then that page is contributing to some metric which is passing value within your website.
The only exception is a completely orphaned page (with few inbound or outbound links) which is [...]

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";s:12:"atom_content";s:9263:"<p>Disrupting the trust a website has can be catastrophic to <a href="http://www.seodesignsolutions.com/">SEO</a>. For example, if you have aged legacy content in a website that is indexed, then that page is contributing to some metric which is passing value within your website.</p>
<div id="attachment_7043" class="wp-caption aligncenter" style="width: 356px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-retooling-legacy-content/"><img class="size-full wp-image-7043" title="trusted-nodes-of-relevance" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/trusted-nodes-of-relevance.jpg" alt="Powerhouse-Links" width="346" height="346" /></a><p class="wp-caption-text">Don&#39;t Disrupt Trusted Nodes of Relevance</p></div>
<p>The only exception is a completely orphaned page (with few <a href="http://www.seodesignsolutions.com/blog/link-building/seo-links/">inbound or outbound links</a>) which is essentially like having a dead end for link loss from within a website. So, the rule of thumb is not to hack and slash old pages from a website, without first considering the implications of their place in the hierarchy.<span id="more-7042"></span></p>
<p>So, what is the best way to change your website without losing <a href="http://www.seodesignsolutions.com/blog/how-to-reference-material/on-page-seo-tips-for-link-distribution/">SEO equity</a> which you could re-purpose and embrace for higher rankings?</p>
<ol>
<li>Editing the aged content for present-tense value (retooling the content).</li>
<li>Adding a few related or contextual links but leaving the content similar.</li>
<li>301 redirecting the page to another more targeted landing page.</li>
</ol>
<p><strong>Editing content:</strong> Depending on your long-term SEO strategy, your best bet is to (a) either elect the aged page as a pivotal aspect of an extended keyword campaign and use that page as an apex or (b) use it as a source for links for a new champion page.</p>
<p>Getting an old page to perform like a new page is not always applicable (due to the data already present in the repository). This means you may have to get fresh inbound links to the page from within the website or from other sites just to get the page re-crawled.</p>
<p>It is typically easier to get new content crawled than legacy content, so, mixing a content development strategy across the older pages and newer pages in a site simultaneously is always a good idea.</p>
<p>Also, this is the time to introduce a new theme to the conversation or add <a href="http://www.seodesignsolutions.com/blog/seo/seo-tips-for-website-templates-part-2/">related links</a> (to use that page as a hub) which passes trust along to the new website segment or landing pages. Based on how you theme the additional links feeding that page, the purpose can be shifted to embrace another topic and or keyword.</p>
<p><strong>Adding contextual links:</strong> Differentiating pages from their previous stature, composition or template is a liberating experience for websites. When freeing a lackluster page from a bad design or brushing up on the content, always think of ways to integrate contextual links.</p>
<p>For reference contextual links occur within the body text of a website surrounded by synonymous or related keywords that provide context to the anchor text you are linking from. Ideally, the anchor text should not be the first word in a sentence or the last (but rather sandwiched in between modifiers or other descriptive keywords).</p>
<p>This alone in concert with removing unnecessary links can increase the potency of that page and its ability to pass on ranking factor to the new destinations of choice.</p>
<p><strong> Using 301 Redirects:</strong> If you are running Apache Servers using Linux, then implementing server side redirects (from http:// requests) is a viable alternative for harvesting legacy pages for SEO value.</p>
<p>For a more detailed account on <a href="http://www.seodesignsolutions.com/blog/seo/using-htaccess-for-301-redirects-seo-and-more/">how to create 301 redirects</a>, follow the link. However, the gist is that (a) the legacy pages have links pointing at them (b) they also have links leaving them. Both the inbound and outbound links are contributing to how your pages perform in the SERPs search engine result pages).</p>
<p>If you delete them, you just chop-blocked other pages which may have depended on them as a crutch. If you ignore them, then you have power house pages right under your nose.</p>
<p>The implied method above of retooling them is ideal if you can restructure the content to accommodate a ranking objective. Otherwise, you can just sacrifice that page and implement a 301 redirect and effectively pass along the trust, link flow and value of that page to a newly elected page which is more appropriate for conversion.</p>
<p>This can be implemented for pages, blog posts or PDF files that may have link equity within your website.</p>
<p>Just remember trust is the first thing you lose and the last thing you get when it comes to SEO if you do not harness it properly. Considering your own websites internal linking and convention is imperative for producing viable shifts in search engines.</p>
<p>Harness that trust and put it to work through (a) intentionally incubating content for 301 redirects later on or (b) observing opportunities for pages that are not carrying their weight in search queries. By consolidating your content, links or trusted pages you have more impact on your own websites <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/the-cycles-of-organic-search-engine-positioning/">search engine positioning</a> than you may think.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/vCCfawFpsZw" height="1" width="1"/>";}i:2;a:14:{s:5:"title";s:51:"SEO Tips to Double Rankings, Traffic and Conversion";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/DJ2dUU3voTU/";s:8:"comments";s:108:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-double-rankings-traffic-and-conversion/#comments";s:7:"pubdate";s:31:"Sun, 11 Apr 2010 10:34:30 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:138:"SEO TipsDouble Traffic and Conversion with SEOFirst Page RankingsHow to Create Double RankingsIncrease Top 3 PositioningPage 1 RankingsSEO";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=7035";s:11:"description";s:1351:"The only thing better than one search result in the top 3 positions in  Google is two search results from a double ranking.  This SEO tip works from pushing a competitor off the first page to broadening your websites  keyword funnel and double traffic and  conversions.
I read somewhere that 87% of search [...]

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";s:7:"content";a:1:{s:7:"encoded";s:10797:"<p>The only thing better than <strong>one</strong> search result in the top 3 positions in  Google is <strong>two search results</strong> from a <a href="http://www.seodesignsolutions.com/blog/seo/search-engine-optimization-tactics/">double ranking</a>.  This <a href="http://www.seodesignsolutions.com/">SEO</a> tip works from pushing a competitor off the first page to broadening your websites  <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-competitive-keywordrelevance-thresholds/">keyword funnel</a> and double traffic and  conversions.</p>
<div id="attachment_7036" class="wp-caption aligncenter" style="width: 435px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-double-rankings-traffic-and-conversion/"><img class="size-full wp-image-7036" title="double-serps" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/double-serps.jpg" alt="SEO Tips to Double Page 1 Positioning" width="425" height="283" /></a><p class="wp-caption-text">Two Results are Better than One</p></div>
<p>I read somewhere that 87% of search engine traffic for a given keyword  is allocated from occupying the #1 position in the search engine results  page. If you understand SEO, then this post will share a quick method  to <strong>double your SERP position</strong> and the likelihood of improving <a href="http://www.seodesignsolutions.com/blog/seo/context-is-currency-keywords-and-sales-conversion/">keyword  conversions</a>, once you have reached the Mecca for a specific search  term.<span id="more-7035"></span></p>
<p>SEO is predicated on one simple premise, rankings; in order for SEO to be effective, it must produce <strong>ranking on the first page</strong> in search engines. Not only is this the crowning achievement of search engine optimization, but once you achieve a top 10 position, then you can pull other keywords into the spotlight as a result of strategic linking. We often refer to this as <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/competitive-markets/">the buddy system</a> for lateral linking.</p>
<p>Search engine algorithms pay particular attention to individual pages capable of offsetting all of the other inconsistencies of competitor’s web pages and deem one page worthy above all others for any given search term.</p>
<p>Obviously the metrics are unique for each market, keyword or niche, but the reality is the same, once a top 3 or more importantly #1 or #1, 2 and 3 positions represent in Google. I have mentioned before, the fastest way to get a top 10 position in Google is to <strong>get a link from a website already ranking in the top 10 for that keyword</strong>.</p>
<p>It does not matter if that link is provided <strong>from your own website</strong> or <strong>another website</strong>, rankings are <em>by the page </em>and there is a daisy-chain effect of linking pages together that fuses the pages through a dynamic give and take relationship (based on citation). This citation can provide the algorithmic equivalents of trust needed for the newly linked page to <strong>jump in line</strong> past others duking it out for that keyword.</p>
<p>Depending on the competitiveness of the keyword or key phrase and the thresholds inherent to the <a href="http://www.seodesignsolutions.com/blog/seo/overcoming-the-seo-barrier-to-entry/">barrier to entry</a>; the time required to initiate a campaign, create all of the necessary content, inbound links and citation from other web 2.0 properties, RSS feeds and social bookmarking sites divided by the amount of time you invest managing or outsourcing the various components involved determine your profitability and return on investment.</p>
<p>With this in mind, from a tactical perspective, it’s better to <strong>leverage the SERP positioning you already have</strong>, than look outside of your own website for off page ranking factor. If you understand the power of a #1 position, then you can replicate this next simple SEO tip.</p>
<ol>
<li>Identify all current #1 positions in Google for keywords.</li>
<li>Validate they still exist.</li>
<li>Use <a href="http://www.seodesignsolutions.com/blog/seo-videos/keyword-research-related-search/">Keyword Research</a> to find “related keywords” based on the #1 ranking</li>
<li>Link from the page that ranks to a new page (using similar anchor text or overlapping keywords to promote the new page).</li>
<li>Let the new page get indexed, then check the SERPs</li>
</ol>
<p><strong>Identify:</strong> My favorite tool for this is <a href="http://www.semrush.com">SEM Rush</a>, but if you don’t want to use this, there are other programs out there, or even Google webmaster tools can show you your websites top ranking SERP positions when you log in.</p>
<p>Either way, this is your base, so, identify the keywords which could represent hub status for your SEO campaign and pass along the power of ranking to other pages in your website.</p>
<p><strong>Validate:</strong> Check to see if you still hold the #1 position, even a top 3 will do, but this tactics works better if you are at the helm of a particular search phrase.</p>
<p><strong>Keyword Research:</strong> You should be able to gauge whether or not the keyword is profitable for you based on the frequency of hits and the type of traffic you garner as a result. You can always look through Google Analytics or whichever analytics package you have to assess the keywords that represent the highest percentage of traffic to your website.</p>
<p>Once you know what those keywords are, then use keyword research to find stemmed semantic variations that also fall under the same category or keyword cluster. Those related keywords will become the new focal point for step 4 *linking.</p>
<p><strong>Linking:</strong> The closer the shingles (groups of keywords) the more effective this technique is. You can call this padding the search results (if you use similar exact match titles, tags or content), or you can pass this ranking factor along to help synonymous terms.</p>
<p>Simply go back and <strong>edit the page ranking in the #1 position</strong> and add a link to the new target page (with the keyword you intend the target page to rank for as the anchor text). Then, the authority from the page in the #1 position will group the new page under its umbrella and pull that page into the spotlight.</p>
<p>When the new page gets crawled and the old page reveals the connectivity between the two, typically a double SERP position occurs or a <strong>double position</strong> accompanies by jump links, breadcrumbs or the [+] with additional search results for that keyword appear in Google to showcase the degree of relevance your website has for the said term.</p>
<p>You can then build additional deep links from other sites or addition internal links to the newly dubbed page. As a result, you should see buoyancy for bother pages for multiple keyword variations related to the parent keyword cluster.</p>
<p>With this simple tip you can double your conversions by <strong>increasing your websites semantic array of keywords</strong> it appears for. Obviously you will know which keywords and traffic is most lucrative for your business model, but this technique is priceless for creating controlled keyword stemming if you understand the vast implications underlying its premise.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/DJ2dUU3voTU" height="1" width="1"/>";}s:3:"wfw";a:1:{s:10:"commentrss";s:104:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-double-rankings-traffic-and-conversion/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"10";}s:10:"feedburner";a:1:{s:8:"origlink";s:99:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-double-rankings-traffic-and-conversion/";}s:7:"summary";s:1351:"The only thing better than one search result in the top 3 positions in  Google is two search results from a double ranking.  This SEO tip works from pushing a competitor off the first page to broadening your websites  keyword funnel and double traffic and  conversions.
I read somewhere that 87% of search [...]

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";s:12:"atom_content";s:10797:"<p>The only thing better than <strong>one</strong> search result in the top 3 positions in  Google is <strong>two search results</strong> from a <a href="http://www.seodesignsolutions.com/blog/seo/search-engine-optimization-tactics/">double ranking</a>.  This <a href="http://www.seodesignsolutions.com/">SEO</a> tip works from pushing a competitor off the first page to broadening your websites  <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-competitive-keywordrelevance-thresholds/">keyword funnel</a> and double traffic and  conversions.</p>
<div id="attachment_7036" class="wp-caption aligncenter" style="width: 435px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-double-rankings-traffic-and-conversion/"><img class="size-full wp-image-7036" title="double-serps" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/double-serps.jpg" alt="SEO Tips to Double Page 1 Positioning" width="425" height="283" /></a><p class="wp-caption-text">Two Results are Better than One</p></div>
<p>I read somewhere that 87% of search engine traffic for a given keyword  is allocated from occupying the #1 position in the search engine results  page. If you understand SEO, then this post will share a quick method  to <strong>double your SERP position</strong> and the likelihood of improving <a href="http://www.seodesignsolutions.com/blog/seo/context-is-currency-keywords-and-sales-conversion/">keyword  conversions</a>, once you have reached the Mecca for a specific search  term.<span id="more-7035"></span></p>
<p>SEO is predicated on one simple premise, rankings; in order for SEO to be effective, it must produce <strong>ranking on the first page</strong> in search engines. Not only is this the crowning achievement of search engine optimization, but once you achieve a top 10 position, then you can pull other keywords into the spotlight as a result of strategic linking. We often refer to this as <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/competitive-markets/">the buddy system</a> for lateral linking.</p>
<p>Search engine algorithms pay particular attention to individual pages capable of offsetting all of the other inconsistencies of competitor’s web pages and deem one page worthy above all others for any given search term.</p>
<p>Obviously the metrics are unique for each market, keyword or niche, but the reality is the same, once a top 3 or more importantly #1 or #1, 2 and 3 positions represent in Google. I have mentioned before, the fastest way to get a top 10 position in Google is to <strong>get a link from a website already ranking in the top 10 for that keyword</strong>.</p>
<p>It does not matter if that link is provided <strong>from your own website</strong> or <strong>another website</strong>, rankings are <em>by the page </em>and there is a daisy-chain effect of linking pages together that fuses the pages through a dynamic give and take relationship (based on citation). This citation can provide the algorithmic equivalents of trust needed for the newly linked page to <strong>jump in line</strong> past others duking it out for that keyword.</p>
<p>Depending on the competitiveness of the keyword or key phrase and the thresholds inherent to the <a href="http://www.seodesignsolutions.com/blog/seo/overcoming-the-seo-barrier-to-entry/">barrier to entry</a>; the time required to initiate a campaign, create all of the necessary content, inbound links and citation from other web 2.0 properties, RSS feeds and social bookmarking sites divided by the amount of time you invest managing or outsourcing the various components involved determine your profitability and return on investment.</p>
<p>With this in mind, from a tactical perspective, it’s better to <strong>leverage the SERP positioning you already have</strong>, than look outside of your own website for off page ranking factor. If you understand the power of a #1 position, then you can replicate this next simple SEO tip.</p>
<ol>
<li>Identify all current #1 positions in Google for keywords.</li>
<li>Validate they still exist.</li>
<li>Use <a href="http://www.seodesignsolutions.com/blog/seo-videos/keyword-research-related-search/">Keyword Research</a> to find “related keywords” based on the #1 ranking</li>
<li>Link from the page that ranks to a new page (using similar anchor text or overlapping keywords to promote the new page).</li>
<li>Let the new page get indexed, then check the SERPs</li>
</ol>
<p><strong>Identify:</strong> My favorite tool for this is <a href="http://www.semrush.com">SEM Rush</a>, but if you don’t want to use this, there are other programs out there, or even Google webmaster tools can show you your websites top ranking SERP positions when you log in.</p>
<p>Either way, this is your base, so, identify the keywords which could represent hub status for your SEO campaign and pass along the power of ranking to other pages in your website.</p>
<p><strong>Validate:</strong> Check to see if you still hold the #1 position, even a top 3 will do, but this tactics works better if you are at the helm of a particular search phrase.</p>
<p><strong>Keyword Research:</strong> You should be able to gauge whether or not the keyword is profitable for you based on the frequency of hits and the type of traffic you garner as a result. You can always look through Google Analytics or whichever analytics package you have to assess the keywords that represent the highest percentage of traffic to your website.</p>
<p>Once you know what those keywords are, then use keyword research to find stemmed semantic variations that also fall under the same category or keyword cluster. Those related keywords will become the new focal point for step 4 *linking.</p>
<p><strong>Linking:</strong> The closer the shingles (groups of keywords) the more effective this technique is. You can call this padding the search results (if you use similar exact match titles, tags or content), or you can pass this ranking factor along to help synonymous terms.</p>
<p>Simply go back and <strong>edit the page ranking in the #1 position</strong> and add a link to the new target page (with the keyword you intend the target page to rank for as the anchor text). Then, the authority from the page in the #1 position will group the new page under its umbrella and pull that page into the spotlight.</p>
<p>When the new page gets crawled and the old page reveals the connectivity between the two, typically a double SERP position occurs or a <strong>double position</strong> accompanies by jump links, breadcrumbs or the [+] with additional search results for that keyword appear in Google to showcase the degree of relevance your website has for the said term.</p>
<p>You can then build additional deep links from other sites or addition internal links to the newly dubbed page. As a result, you should see buoyancy for bother pages for multiple keyword variations related to the parent keyword cluster.</p>
<p>With this simple tip you can double your conversions by <strong>increasing your websites semantic array of keywords</strong> it appears for. Obviously you will know which keywords and traffic is most lucrative for your business model, but this technique is priceless for creating controlled keyword stemming if you understand the vast implications underlying its premise.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/DJ2dUU3voTU" height="1" width="1"/>";}i:3;a:14:{s:5:"title";s:27:"SEO Tips for Link Structure";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/x5kjVRqrfFU/";s:8:"comments";s:85:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-link-structure/#comments";s:7:"pubdate";s:31:"Fri, 09 Apr 2010 12:52:50 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:124:"SEO TipsAnchor Text and SEOCreating Preferred Landing Pagesexternal-linksInternal Link Structureinternal-linksSEOSEO Linking";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=7030";s:11:"description";s:1385:"When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many pages are indexed and whether or not preferred landing pages are established.

However, before visitors can arrive, search engines need to find, spider, index and rank [...]

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";s:7:"content";a:1:{s:7:"encoded";s:10625:"<p>When it comes to <a href="http://www.seodesignsolutions.com/">SEO</a> and search engines, <a href="http://www.seodesignsolutions.com/blog/mini-blogs/seo-its-all-about-the-cache/">cache</a> is king. One of the most simple metrics of measuring the wealth and authority of a web property is <strong>how many pages are indexed </strong>and whether or not preferred landing pages are established.<strong><br />
</strong></p>
<div class="wp-caption aligncenter" style="width: 410px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-link-structure/"><img title="SEO-Cache" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/01/links-in-to-links-out.jpg" alt="" width="400" height="300" /></a><p class="wp-caption-text">Structuring Your Link Hierarchy</p></div>
<p>However, before visitors can arrive, search engines need to find, spider, index and rank your pages for relevance. This means you should take every opportunity to increase indexation through creating viable link structures based on a hierarchy of importance for keywords or landing pages.<span id="more-7030"></span></p>
<p>Visitors don’t always come in the front door of your website; they might enter through the contact page, about us page, privacy policy or lackluster / unintentional pages due to search engine algorithms attempting to sort the best possible match for their query.</p>
<p>This is why it is important to match what people think is important with what search engines see as important. This is accomplished through using a structured approach to navigation and internal linking.</p>
<p>You can have thousands of pages in a website, but if they are not connected by a common thread or are not linked properly, then chances are search engines may never discover them.</p>
<p>Using the metric of <a href="http://www.seodesignsolutions.com/blog/seo/develop-domain-authority/">deep links</a> and approaching SEO from the premise of <a href="http://www.seodesignsolutions.com/blog/articles/on-page-seo-managing-links-in-to-links-out/">inbound links</a> to page and outbound links leaving a page, what remains in between is what determines how much vital ranking factor that page has to pass along to other pages in the website.</p>
<p>Don’t squander links, make each link count by carefully mapping out a <a href="http://www.seodesignsolutions.com/blog/seo/keywords-and-landing-pages/">hierarchy of keywords</a> that you intend to create SERP positioning for and then performing an internal site audit and identify pages which could leverage more internal link flow for a preferred landing page.</p>
<p>For example, if I have a website based on a particular product or niche and the content on the pages is a little light, then I could always add a blog and leverage the blog by creating content-rich pages to facilitate internal links to the languishing pages suffering from link attrition.</p>
<p>We often use a 65% / 35% ratio for deep linking within a site to promote the preferred page hierarchy within a web property, however what ratio you use is up to you. This means that 65% of the links should go to the homepage from other websites so the homepage can then act as a “catch all” to funnel link flow back to other vital areas of the website.</p>
<p>And 35% of the <a href="http://www.seodesignsolutions.com/blog/link-building/seo-and-deep-linking/">deep links</a> (links to other pages other than the website) should target specific pages with an array of anchor text (based on the ideal keywords those pages are to appear for).</p>
<p>We refer to this as “<a href="http://www.seodesignsolutions.com/blog/internet-marketing/keywords-and-modifers-how-visitors-find-your-website/">keyword clusters</a>” which are semantically aligned keywords based on a root phrase that have synonymous or semantic shingles (groups of words) that overlap (based on the root keyword or phrase).</p>
<p>Once you map out the ranking objective, you can determine the needs of a page to calculate the thresholds needed to produce buoyancy.  The selected page must exhibit the proper proportion of internal links from other pages in the site in order to communicate to search engines that this page is important.</p>
<p>Without Googlebot, Slurp and Bing’s web crawler’s spidering your content, the rankings are a moot point, unless you have other ways to promote those pages (such as using other websites with high traffic, rankings or authority).</p>
<p>The ratio of internal linking is a preference which depends on three things:</p>
<ol>
<li>If all of your pages are intended to get indexed.</li>
<li>If you have established a primary and secondary landing page for your targeted keywords.</li>
<li>How many pages you are willing to create, edit or optimize to produce the most conducive internal link ratio.</li>
</ol>
<p>Going back to <a href="http://www.seodesignsolutions.com/blog/seo-basics/">SEO basics</a>, if I have a 500 page website and my main keyword is competitive, chances are there will be overlapping shingles (groups of words) which represent link opportunities from 75% of the pages within the site.</p>
<p>This means I can carve out some internal link leverage which I can point at the page of choice, then carefully select how many outbound links that page has, and how to spend that link equity on other pages with in turn can rank additional pages and so on.</p>
<p>After I leverage the internal links (from linking from the keywords as they occur on pages to the preferred page intended to rank for those keywords) the target page is identified as the ideal source for search engines to serve to the masses for all things related to that keyword or keyword cluster.</p>
<p>It’s not rocket science, however it is very effective for producing rankings. Wikipedia is best known for this SEO technique whereby they use laser-like titles, flat site architecture and URL naming conventions (all based on a specific keyword) then consolidate all other keyword occurrences from other pages within the site to that page (when that keyword occurs).</p>
<p>Add to the mix that other people constantly link to those pages (due to their authority pushing them to the top of the SERPs) it is a beautiful dynamic cycle of their domain authority elevating their pages, which in turn attract deep links and cement their position in search engines.</p>
<p>This tactic, if implemented properly results in a website replete with connectivity that passes along spiders, PageRank, visitors and allows each page to “break out” of the mold and become a dynamic asset to your collective ranking strategy.</p>
<p>Even if used moderately and you audit a site specifically to cap outbound frivolous links, that link equity concentrates on the links that exist on the page. Depending on how thorough you are determines how much link flow gets past along within though outbound/page internal links.</p>
<p>There is no point in creating content if it is orphaned (like an island with no bridges). Use links to the site from other websites as a way to create the appropriate referential integrity, but use internal links to (a) reinforce that integrity and (b) determine which pages are most suited to convert.
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";s:12:"atom_content";s:10625:"<p>When it comes to <a href="http://www.seodesignsolutions.com/">SEO</a> and search engines, <a href="http://www.seodesignsolutions.com/blog/mini-blogs/seo-its-all-about-the-cache/">cache</a> is king. One of the most simple metrics of measuring the wealth and authority of a web property is <strong>how many pages are indexed </strong>and whether or not preferred landing pages are established.<strong><br />
</strong></p>
<div class="wp-caption aligncenter" style="width: 410px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-for-link-structure/"><img title="SEO-Cache" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/01/links-in-to-links-out.jpg" alt="" width="400" height="300" /></a><p class="wp-caption-text">Structuring Your Link Hierarchy</p></div>
<p>However, before visitors can arrive, search engines need to find, spider, index and rank your pages for relevance. This means you should take every opportunity to increase indexation through creating viable link structures based on a hierarchy of importance for keywords or landing pages.<span id="more-7030"></span></p>
<p>Visitors don’t always come in the front door of your website; they might enter through the contact page, about us page, privacy policy or lackluster / unintentional pages due to search engine algorithms attempting to sort the best possible match for their query.</p>
<p>This is why it is important to match what people think is important with what search engines see as important. This is accomplished through using a structured approach to navigation and internal linking.</p>
<p>You can have thousands of pages in a website, but if they are not connected by a common thread or are not linked properly, then chances are search engines may never discover them.</p>
<p>Using the metric of <a href="http://www.seodesignsolutions.com/blog/seo/develop-domain-authority/">deep links</a> and approaching SEO from the premise of <a href="http://www.seodesignsolutions.com/blog/articles/on-page-seo-managing-links-in-to-links-out/">inbound links</a> to page and outbound links leaving a page, what remains in between is what determines how much vital ranking factor that page has to pass along to other pages in the website.</p>
<p>Don’t squander links, make each link count by carefully mapping out a <a href="http://www.seodesignsolutions.com/blog/seo/keywords-and-landing-pages/">hierarchy of keywords</a> that you intend to create SERP positioning for and then performing an internal site audit and identify pages which could leverage more internal link flow for a preferred landing page.</p>
<p>For example, if I have a website based on a particular product or niche and the content on the pages is a little light, then I could always add a blog and leverage the blog by creating content-rich pages to facilitate internal links to the languishing pages suffering from link attrition.</p>
<p>We often use a 65% / 35% ratio for deep linking within a site to promote the preferred page hierarchy within a web property, however what ratio you use is up to you. This means that 65% of the links should go to the homepage from other websites so the homepage can then act as a “catch all” to funnel link flow back to other vital areas of the website.</p>
<p>And 35% of the <a href="http://www.seodesignsolutions.com/blog/link-building/seo-and-deep-linking/">deep links</a> (links to other pages other than the website) should target specific pages with an array of anchor text (based on the ideal keywords those pages are to appear for).</p>
<p>We refer to this as “<a href="http://www.seodesignsolutions.com/blog/internet-marketing/keywords-and-modifers-how-visitors-find-your-website/">keyword clusters</a>” which are semantically aligned keywords based on a root phrase that have synonymous or semantic shingles (groups of words) that overlap (based on the root keyword or phrase).</p>
<p>Once you map out the ranking objective, you can determine the needs of a page to calculate the thresholds needed to produce buoyancy.  The selected page must exhibit the proper proportion of internal links from other pages in the site in order to communicate to search engines that this page is important.</p>
<p>Without Googlebot, Slurp and Bing’s web crawler’s spidering your content, the rankings are a moot point, unless you have other ways to promote those pages (such as using other websites with high traffic, rankings or authority).</p>
<p>The ratio of internal linking is a preference which depends on three things:</p>
<ol>
<li>If all of your pages are intended to get indexed.</li>
<li>If you have established a primary and secondary landing page for your targeted keywords.</li>
<li>How many pages you are willing to create, edit or optimize to produce the most conducive internal link ratio.</li>
</ol>
<p>Going back to <a href="http://www.seodesignsolutions.com/blog/seo-basics/">SEO basics</a>, if I have a 500 page website and my main keyword is competitive, chances are there will be overlapping shingles (groups of words) which represent link opportunities from 75% of the pages within the site.</p>
<p>This means I can carve out some internal link leverage which I can point at the page of choice, then carefully select how many outbound links that page has, and how to spend that link equity on other pages with in turn can rank additional pages and so on.</p>
<p>After I leverage the internal links (from linking from the keywords as they occur on pages to the preferred page intended to rank for those keywords) the target page is identified as the ideal source for search engines to serve to the masses for all things related to that keyword or keyword cluster.</p>
<p>It’s not rocket science, however it is very effective for producing rankings. Wikipedia is best known for this SEO technique whereby they use laser-like titles, flat site architecture and URL naming conventions (all based on a specific keyword) then consolidate all other keyword occurrences from other pages within the site to that page (when that keyword occurs).</p>
<p>Add to the mix that other people constantly link to those pages (due to their authority pushing them to the top of the SERPs) it is a beautiful dynamic cycle of their domain authority elevating their pages, which in turn attract deep links and cement their position in search engines.</p>
<p>This tactic, if implemented properly results in a website replete with connectivity that passes along spiders, PageRank, visitors and allows each page to “break out” of the mold and become a dynamic asset to your collective ranking strategy.</p>
<p>Even if used moderately and you audit a site specifically to cap outbound frivolous links, that link equity concentrates on the links that exist on the page. Depending on how thorough you are determines how much link flow gets past along within though outbound/page internal links.</p>
<p>There is no point in creating content if it is orphaned (like an island with no bridges). Use links to the site from other websites as a way to create the appropriate referential integrity, but use internal links to (a) reinforce that integrity and (b) determine which pages are most suited to convert.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/x5kjVRqrfFU" height="1" width="1"/>";}i:4;a:14:{s:5:"title";s:64:"WordPress SEO Tips: Permalinks, Categories and Duplicate Content";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/0y1qm8C1xuE/";s:8:"comments";s:125:"http://www.seodesignsolutions.com/blog/wordpress-seo/wordpress-seo-tips-permalinks-categories-and-duplicate-content/#comments";s:7:"pubdate";s:31:"Thu, 08 Apr 2010 04:29:02 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:97:"WordPress SEOFixing Wildcard Categories in WordPressSEOWordPress SEO PermalinksWordpress-SEO-Tips";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=7023";s:11:"description";s:1399:"The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings.
Sweeps like this often include everything from assessing spider traps (where php can loop) and promote over-indexation, load time for server platforms, debugging blocked site segments, battling [...]

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";s:7:"content";a:1:{s:7:"encoded";s:9943:"<p>The process of <a href="http://www,seodesignsolutions.com/">SEO</a> frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings.</p>
<div id="attachment_7024" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.seodesignsolutions.com/blog/wordpress-seo/wordpress-seo-tips-permalinks-categories-and-duplicate-content/"><img class="size-full wp-image-7024" title="wordpress-seo" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/wordpress-seo.jpg" alt="WordPress SEO " width="300" height="400" /></a><p class="wp-caption-text">WordPress SEO Tip: Fixing Wildcard Categories</p></div>
<p>Sweeps like this often include everything from assessing <a href="http://www.seodesignsolutions.com/blog/uncategorized/seo-is-all-about-performance/">spider traps</a> (where php can loop) and promote over-indexation, load time for server platforms, debugging blocked site segments, battling <a href="http://www.seodesignsolutions.com/blog/seo/duplicate-content-and-seo/">duplicate content</a> issues or patching up inconsistencies in dynamic code due to performance based anomalies.<span id="more-7023"></span></p>
<p>After sifting through Google Webmaster Tools a few days back (during an investigative sweep) we noticed there was a strange occurrence of duplicate content (the internal kind), creeping into our CMS (content management system) and wreaking havoc.</p>
<p>Fortunately, after delving in with our development team and virtually decompiling WordPress hooks and the core code looking for the source (obvious overkill to the solution); we found an interesting plugin to fix the (case of the wildcard category) problem called <a href="http://wordpress.org/extend/plugins/permalink-validator/">permalink validator</a> by <a href="http://smallvoid.com/">Rolf Kristensen</a>.</p>
<p>The symptoms were that we were able to change the name of the category (such as SEO to SEO123) and the code would not generate a <a href="http://www.seodesignsolutions.com/blog/web-resources/seo-errors-broken-links/">404 error</a>. Generally, this would not have created concern, however if you happen to have multiple plugins installed, often enough, they do not always play nice with each other.</p>
<p>Ideally, if you do find a critical conflict you can 1) backup your database 2) start disabling plugins one by one to determine and see if you are still experiencing the problem.</p>
<p>After going through this preliminary step, we still were able to change the categories (using wildcard/anything goes numbers, letters, etc.) and had to escalate the issue, looking deeper into the core code.</p>
<p>Another consideration is, if you are still using plugins that have not been updated for a period of time, core code updates to the WordPress can change, which can create bugs or multiple conflicts if left unchecked.</p>
<p>In this instance, the rewrite functionality was not toggling a 404 error, which left our site architecture open for interpretation and even worse, duplicate content. It is not uncommon that content management systems will duplicate posts or pages across multiple categories. Having the proper <a href="http://www.seodesignsolutions.com/blog/web-resources/how-new-content-and-post-frequency-impact-seo/">http status codes</a> returned from a server header is critical for effective search engine optimization.</p>
<p>If 404 errors are not toggled, then it could facilitate spoofed urls or issues with categories, subfolders or pages through generating similar shingles (groups of words) across multiple pages. Search engines in turn have the tendency to deindex duplicate pages and discard them into a secondary / <a href="http://www.seodesignsolutions.com/blog/how-to-reference-material/how-to-avoid-googles-supplemental-index/">supplemental index</a>.</p>
<p>If pages are supplemental, they are removed from the main search index and any significant rankings those pages garnered also disappear with those pages. For a 30 page website, this is of little concern, however, for a website with hundreds or thousands of pages, tags, feeds and aggregators, this type of disruption can be a costly setback.</p>
<p>Also, considering that WordPress often places the words /category/ then the category name by default, you should remedy that by using a plugin such as <a href="http://wordpress.org/extend/plugins/top-level-cats/">top level categories</a> which is ideal if you are using the /%category%/%postname%/ custom option in your permalinks settings to <a href="http://www.seodesignsolutions.com/blog/wordpress-seo/wordpress-seo-tip-implementing-the-power-of-theming-and-siloing/">theme and silo</a> your content with a logical site structure.</p>
<p>After updating the plugins (and cleaning house on disabled plugins) something you should do, if they are not in use, the permalink validator wordpress plugin worked just fine in preventing the wildcard categories.</p>
<p>A great place to sniff out errors like these is in the html suggestions tab in your Google webmaster tools region. If you see duplicate meta tags and meta titles then you know the typical rewrite functions are malfunctioning.</p>
<p>You also want to make sure that all canonical issues are resolved within your website to resolve to a preferred URL structure either http:// or <a href="http://www/">http://www</a>. And then your domain name. A quick method to determine if your website is suffering from duplicate content in the index is to use a site:domain.com then use site:www.domain.com site:domain.com/ and if all three are returning the same number of indexed pages, then canonical settings are ideal.</p>
<p>Another must-have SEO plugin for WordPress is <a href="http://www.seodesignsolutions.com/wordpress-seo/">SEO Ultimate</a> (created by John Lamansky &amp; SEO Design Solutions) which currently performs over a dozen unique features in one stable plugin allowing you to do everything from rewriting titles, tags, categories, tracking 404 errors, reducing pagination issues and duplicate content with canonical tags and much more.</p>
<p>The moral of the story here is, the more moving parts you have, the more things that can possibly break under the wrong circumstances. Make sure you take the time to update your plugins and keep abreast of critical security patches for WordPress as they arise. As the saying goes, an ounce of prevention is worth a pound of the cure.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/0y1qm8C1xuE" height="1" width="1"/>";}s:3:"wfw";a:1:{s:10:"commentrss";s:121:"http://www.seodesignsolutions.com/blog/wordpress-seo/wordpress-seo-tips-permalinks-categories-and-duplicate-content/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"40";}s:10:"feedburner";a:1:{s:8:"origlink";s:116:"http://www.seodesignsolutions.com/blog/wordpress-seo/wordpress-seo-tips-permalinks-categories-and-duplicate-content/";}s:7:"summary";s:1399:"The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings.
Sweeps like this often include everything from assessing spider traps (where php can loop) and promote over-indexation, load time for server platforms, debugging blocked site segments, battling [...]

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";s:12:"atom_content";s:9943:"<p>The process of <a href="http://www,seodesignsolutions.com/">SEO</a> frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings.</p>
<div id="attachment_7024" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.seodesignsolutions.com/blog/wordpress-seo/wordpress-seo-tips-permalinks-categories-and-duplicate-content/"><img class="size-full wp-image-7024" title="wordpress-seo" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/wordpress-seo.jpg" alt="WordPress SEO " width="300" height="400" /></a><p class="wp-caption-text">WordPress SEO Tip: Fixing Wildcard Categories</p></div>
<p>Sweeps like this often include everything from assessing <a href="http://www.seodesignsolutions.com/blog/uncategorized/seo-is-all-about-performance/">spider traps</a> (where php can loop) and promote over-indexation, load time for server platforms, debugging blocked site segments, battling <a href="http://www.seodesignsolutions.com/blog/seo/duplicate-content-and-seo/">duplicate content</a> issues or patching up inconsistencies in dynamic code due to performance based anomalies.<span id="more-7023"></span></p>
<p>After sifting through Google Webmaster Tools a few days back (during an investigative sweep) we noticed there was a strange occurrence of duplicate content (the internal kind), creeping into our CMS (content management system) and wreaking havoc.</p>
<p>Fortunately, after delving in with our development team and virtually decompiling WordPress hooks and the core code looking for the source (obvious overkill to the solution); we found an interesting plugin to fix the (case of the wildcard category) problem called <a href="http://wordpress.org/extend/plugins/permalink-validator/">permalink validator</a> by <a href="http://smallvoid.com/">Rolf Kristensen</a>.</p>
<p>The symptoms were that we were able to change the name of the category (such as SEO to SEO123) and the code would not generate a <a href="http://www.seodesignsolutions.com/blog/web-resources/seo-errors-broken-links/">404 error</a>. Generally, this would not have created concern, however if you happen to have multiple plugins installed, often enough, they do not always play nice with each other.</p>
<p>Ideally, if you do find a critical conflict you can 1) backup your database 2) start disabling plugins one by one to determine and see if you are still experiencing the problem.</p>
<p>After going through this preliminary step, we still were able to change the categories (using wildcard/anything goes numbers, letters, etc.) and had to escalate the issue, looking deeper into the core code.</p>
<p>Another consideration is, if you are still using plugins that have not been updated for a period of time, core code updates to the WordPress can change, which can create bugs or multiple conflicts if left unchecked.</p>
<p>In this instance, the rewrite functionality was not toggling a 404 error, which left our site architecture open for interpretation and even worse, duplicate content. It is not uncommon that content management systems will duplicate posts or pages across multiple categories. Having the proper <a href="http://www.seodesignsolutions.com/blog/web-resources/how-new-content-and-post-frequency-impact-seo/">http status codes</a> returned from a server header is critical for effective search engine optimization.</p>
<p>If 404 errors are not toggled, then it could facilitate spoofed urls or issues with categories, subfolders or pages through generating similar shingles (groups of words) across multiple pages. Search engines in turn have the tendency to deindex duplicate pages and discard them into a secondary / <a href="http://www.seodesignsolutions.com/blog/how-to-reference-material/how-to-avoid-googles-supplemental-index/">supplemental index</a>.</p>
<p>If pages are supplemental, they are removed from the main search index and any significant rankings those pages garnered also disappear with those pages. For a 30 page website, this is of little concern, however, for a website with hundreds or thousands of pages, tags, feeds and aggregators, this type of disruption can be a costly setback.</p>
<p>Also, considering that WordPress often places the words /category/ then the category name by default, you should remedy that by using a plugin such as <a href="http://wordpress.org/extend/plugins/top-level-cats/">top level categories</a> which is ideal if you are using the /%category%/%postname%/ custom option in your permalinks settings to <a href="http://www.seodesignsolutions.com/blog/wordpress-seo/wordpress-seo-tip-implementing-the-power-of-theming-and-siloing/">theme and silo</a> your content with a logical site structure.</p>
<p>After updating the plugins (and cleaning house on disabled plugins) something you should do, if they are not in use, the permalink validator wordpress plugin worked just fine in preventing the wildcard categories.</p>
<p>A great place to sniff out errors like these is in the html suggestions tab in your Google webmaster tools region. If you see duplicate meta tags and meta titles then you know the typical rewrite functions are malfunctioning.</p>
<p>You also want to make sure that all canonical issues are resolved within your website to resolve to a preferred URL structure either http:// or <a href="http://www/">http://www</a>. And then your domain name. A quick method to determine if your website is suffering from duplicate content in the index is to use a site:domain.com then use site:www.domain.com site:domain.com/ and if all three are returning the same number of indexed pages, then canonical settings are ideal.</p>
<p>Another must-have SEO plugin for WordPress is <a href="http://www.seodesignsolutions.com/wordpress-seo/">SEO Ultimate</a> (created by John Lamansky &amp; SEO Design Solutions) which currently performs over a dozen unique features in one stable plugin allowing you to do everything from rewriting titles, tags, categories, tracking 404 errors, reducing pagination issues and duplicate content with canonical tags and much more.</p>
<p>The moral of the story here is, the more moving parts you have, the more things that can possibly break under the wrong circumstances. Make sure you take the time to update your plugins and keep abreast of critical security patches for WordPress as they arise. As the saying goes, an ounce of prevention is worth a pound of the cure.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/0y1qm8C1xuE" height="1" width="1"/>";}i:5;a:14:{s:5:"title";s:44:"SEO Tips to Build Links, Trust and Authority";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/Py1smBGyw4A/";s:8:"comments";s:101:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-build-links-trust-and-authority/#comments";s:7:"pubdate";s:31:"Mon, 05 Apr 2010 22:12:12 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:105:"SEO TipsInternal LinkingLink Buildinglink-building-tipsSEOSeo-Link-BuildingTrust and SEOwebsite-authority";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=7013";s:11:"description";s:1350:"Have you ever wondered why trusted links are better for SEO than untrusted link neighborhoods for securing a stable search engine position? Link neighborhood directly correlates to the company you keep online and each link distinctly carries its own equivocal weight in search engines.
If you have invested a significant amount of time, energy and authoritative [...]

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";s:7:"content";a:1:{s:7:"encoded";s:11850:"<p>Have you ever wondered why trusted links are better for <a href="http://www.seodesignsolutions.com/">SEO</a> than untrusted link neighborhoods for securing a stable search engine position? Link neighborhood directly correlates to the <a title="company" href="http://www.seodesignsolutions.com/seo-company">company</a> you keep online and each link distinctly<strong> carries its own equivocal weight</strong> in search engines.</p>
<div id="attachment_7014" class="wp-caption aligncenter" style="width: 434px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-build-links-trust-and-authority/"><img class="size-full wp-image-7014" title="seo-tips-for-link-building" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/seo-tips-for-link-building.jpg" alt="" width="424" height="283" /></a><p class="wp-caption-text">SEO Tips for Building Links, Trust and Authority</p></div>
<p>If you have invested a significant amount of time, energy and authoritative content into your online property, then search engines reward your website with trust. Any link from a trusted site can elevate a new page from virtually any site (without a penalty) into a higher SERP (search engine result page) position through an algorithmic process similar to osmosis. This is why outbound links are coveted acquisitions from sites with authority to aid the <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/how-to-grow-an-organic-search-ranking-using-thematic-search-modifiers/">SEO process</a>.<span id="more-7013"></span></p>
<p>Links are like the central nervous system of the web that pass along ranking factor and trust; every link leaving your website becomes a <a href="http://www.seodesignsolutions.com/blog/seo/how-semantic-connectivity-affects-seo/">path of citation</a> to another online property (which can either elevate or penalize your trust, page strength and or ranking factor). This is known as the <a href="http://www.seodesignsolutions.com/blog/link-building/link-building-and-seo-link-diversity/">link graph</a> (just like a skeleton of the web) where the various links function like fibers that connect collective points of interest i.e. our websites.</p>
<p>We know that search engines are fussy readers and more particularly, they are programed to parse and grade the occurrences of superfluous words and synonyms replete with context. This <a href="http://www.seodesignsolutions.com/blog/web-resources/semantic-optimization-keywords-and-co-occurrence-revisited/">keyword co-occurrence</a> (related words used in tandem) create a type of profile that much like a hash mark, determines the context of your website and where it fits into the online conversation by comparing your site to others who also use those common phrases.</p>
<p>The difference between a website that has reach, depth and authority and one that does not is (a) one receives a favorable reaction from search engines and (b) the other is essentially ignored. These paths / links act as an irrigation system that provide sustenance, buoyancy and emphasize just how important that body of information is (based on relevance score).</p>
<p>Based on the degree of authority emanating from a domain, the individual pages within that domain and the on page and off page factors (including links) that contribute to each page determines what keywords and key phrases that page can appear for. With this in mind, you can develop your very own cluster of powerhouse <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-internal-linking/">internal  links</a> that provide more link flow than low quality / untrusted /  off-topic links from other sites to rank your own pages?</p>
<p>SEO involves aggregating enough significant on page and off page factors to offset the competition and the tipping point required to achieve a distinguished position (for select keywords and key phrases). SEO is also impacted tremendously from the link quality and trust “passed along” from the various networks of link clusters and various citations from around the web.</p>
<p>This is why it is important to seek quality links from related sources or supplement that quality from other sites with authority in their own market or niche. Aside from the obvious, your own website can cultivate on page trust that contains equally as much latent ranking potential in search engines.</p>
<p>Depending on the scope and reach of a website and the power of its anchor point (keyword-rich backlinks) a website becomes more or less dependent on a particular threshold to <strong>“break loose”</strong> and start moving up the ranks in search engines. After time, it becomes more clear which synonyms and clusters are working in unison and which keywords are appearing in the SERPs (search engine result pages) with less and less effort.</p>
<p>In the beginning, it is important to augment a newer site with trusted links, but also, to diversify the source and range of those links to provide the degree of trust required to get more link equity into the deeper pages in the site.</p>
<p>Eventually, your website becomes less and less dependent on off page ranking factor as it begins to percolate and dynamically rank itself from the sheer volume of content contained in the pages. Just as <a href="http://www.seodesignsolutions.com/blog/link-building/link-building-and-off-page-seo-ranking-factors/">off page SEO factors</a> have a tipping point (100 PR4 links with a tightly grouped range of keywords creates a ranking) so does on page SEO factors (such as a website with 600 or more pages budding with authority).</p>
<p>Each page with <a href="http://www.seodesignsolutions.com/blog/seo/pagerank-sculpting-vs-designing-linkflow/">PageRank</a> can be consolidated to pass along vital ranking factor to more relevant <strong>&#8220;target-specific&#8221;</strong> phrase match landing page combination&#8217;s vs. having hundreds of orphaned pages incapable of being indexed or ranking on their own merit. Links are the fabric of the web and they are crucial for establishing a pecking order (both within a site and leveraging that authority) to pass it on to other sites worthy of sharing.</p>
<p>Both types of links on page / internal links and off page / external inbound links play an important role in the development of just how potent a page and the words contained by that document become. Eventually however, the real benefit is when the site gains momentum and starts to produce an excess of <strong>pent up ranking factor</strong>, which in turn spills over as the PageRank within a site migrates and expresses itself through vacillations in search results.</p>
<p>The objective is to (a) preserve and funnel ranking factor to vital landing pages while (b) creating a fresh supply of content which can be used to increase crawl frequency from search engines, improve internal link circulation by using keyword-rich anchors or (c) create an excess pool of link flow to use at will to achieve specific ranking objectives.</p>
<p>Now for the SEO tips:</p>
<ul>
<li>Diversify Link Sources (after  a set # of links from one site, link flow decreases) exponentially</li>
<li>Individual Links from Pages w/ Less Outbound Links Count More</li>
<li>Unique Content Carries more Trust vs. Duplicate Content with Similar Anchor Text (Blogroll, Footer Links, etc.)</li>
<li>Alt Attributes are Extremely Effective for <a title="Link Building" href="http://www.seodesignsolutions.com/seo-link-building.html">Link Building</a></li>
<li>Try to Avoid Bad Neighborhoods where Quality is not a Consideration (Citation Sources Matter)</li>
<li>Better to Get a Link from an Authority Site with Low PR vs. an Untrusted Site with High PR and Excessive Outbound Non-themed Links</li>
<li>Authority and Trust are More Important than PR (PageRank)</li>
<li>Don&#8217;t Overlook the Power of Your Own Pages after they Age and Gain Trust</li>
<li>At Every Opportunity, Go Back, Harvest and Edit Dated Content or 301 Redirect them to Leverage New Pages with Links from Aged Pages</li>
</ul>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 342px; width: 1px; height: 1px; overflow: hidden;">Also, were you aware that you can develop your own powerhouse <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-internal-linking/">internal  links</a> to provide more link flow than low quality / untrusted /  off-topic links from other sites to rank your own pages?</div>
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/Py1smBGyw4A" height="1" width="1"/>";}s:3:"wfw";a:1:{s:10:"commentrss";s:97:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-build-links-trust-and-authority/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"2";}s:10:"feedburner";a:1:{s:8:"origlink";s:92:"http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-build-links-trust-and-authority/";}s:7:"summary";s:1350:"Have you ever wondered why trusted links are better for SEO than untrusted link neighborhoods for securing a stable search engine position? Link neighborhood directly correlates to the company you keep online and each link distinctly carries its own equivocal weight in search engines.
If you have invested a significant amount of time, energy and authoritative [...]

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";s:12:"atom_content";s:11850:"<p>Have you ever wondered why trusted links are better for <a href="http://www.seodesignsolutions.com/">SEO</a> than untrusted link neighborhoods for securing a stable search engine position? Link neighborhood directly correlates to the <a title="company" href="http://www.seodesignsolutions.com/seo-company">company</a> you keep online and each link distinctly<strong> carries its own equivocal weight</strong> in search engines.</p>
<div id="attachment_7014" class="wp-caption aligncenter" style="width: 434px"><a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-build-links-trust-and-authority/"><img class="size-full wp-image-7014" title="seo-tips-for-link-building" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/seo-tips-for-link-building.jpg" alt="" width="424" height="283" /></a><p class="wp-caption-text">SEO Tips for Building Links, Trust and Authority</p></div>
<p>If you have invested a significant amount of time, energy and authoritative content into your online property, then search engines reward your website with trust. Any link from a trusted site can elevate a new page from virtually any site (without a penalty) into a higher SERP (search engine result page) position through an algorithmic process similar to osmosis. This is why outbound links are coveted acquisitions from sites with authority to aid the <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/how-to-grow-an-organic-search-ranking-using-thematic-search-modifiers/">SEO process</a>.<span id="more-7013"></span></p>
<p>Links are like the central nervous system of the web that pass along ranking factor and trust; every link leaving your website becomes a <a href="http://www.seodesignsolutions.com/blog/seo/how-semantic-connectivity-affects-seo/">path of citation</a> to another online property (which can either elevate or penalize your trust, page strength and or ranking factor). This is known as the <a href="http://www.seodesignsolutions.com/blog/link-building/link-building-and-seo-link-diversity/">link graph</a> (just like a skeleton of the web) where the various links function like fibers that connect collective points of interest i.e. our websites.</p>
<p>We know that search engines are fussy readers and more particularly, they are programed to parse and grade the occurrences of superfluous words and synonyms replete with context. This <a href="http://www.seodesignsolutions.com/blog/web-resources/semantic-optimization-keywords-and-co-occurrence-revisited/">keyword co-occurrence</a> (related words used in tandem) create a type of profile that much like a hash mark, determines the context of your website and where it fits into the online conversation by comparing your site to others who also use those common phrases.</p>
<p>The difference between a website that has reach, depth and authority and one that does not is (a) one receives a favorable reaction from search engines and (b) the other is essentially ignored. These paths / links act as an irrigation system that provide sustenance, buoyancy and emphasize just how important that body of information is (based on relevance score).</p>
<p>Based on the degree of authority emanating from a domain, the individual pages within that domain and the on page and off page factors (including links) that contribute to each page determines what keywords and key phrases that page can appear for. With this in mind, you can develop your very own cluster of powerhouse <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-internal-linking/">internal  links</a> that provide more link flow than low quality / untrusted /  off-topic links from other sites to rank your own pages?</p>
<p>SEO involves aggregating enough significant on page and off page factors to offset the competition and the tipping point required to achieve a distinguished position (for select keywords and key phrases). SEO is also impacted tremendously from the link quality and trust “passed along” from the various networks of link clusters and various citations from around the web.</p>
<p>This is why it is important to seek quality links from related sources or supplement that quality from other sites with authority in their own market or niche. Aside from the obvious, your own website can cultivate on page trust that contains equally as much latent ranking potential in search engines.</p>
<p>Depending on the scope and reach of a website and the power of its anchor point (keyword-rich backlinks) a website becomes more or less dependent on a particular threshold to <strong>“break loose”</strong> and start moving up the ranks in search engines. After time, it becomes more clear which synonyms and clusters are working in unison and which keywords are appearing in the SERPs (search engine result pages) with less and less effort.</p>
<p>In the beginning, it is important to augment a newer site with trusted links, but also, to diversify the source and range of those links to provide the degree of trust required to get more link equity into the deeper pages in the site.</p>
<p>Eventually, your website becomes less and less dependent on off page ranking factor as it begins to percolate and dynamically rank itself from the sheer volume of content contained in the pages. Just as <a href="http://www.seodesignsolutions.com/blog/link-building/link-building-and-off-page-seo-ranking-factors/">off page SEO factors</a> have a tipping point (100 PR4 links with a tightly grouped range of keywords creates a ranking) so does on page SEO factors (such as a website with 600 or more pages budding with authority).</p>
<p>Each page with <a href="http://www.seodesignsolutions.com/blog/seo/pagerank-sculpting-vs-designing-linkflow/">PageRank</a> can be consolidated to pass along vital ranking factor to more relevant <strong>&#8220;target-specific&#8221;</strong> phrase match landing page combination&#8217;s vs. having hundreds of orphaned pages incapable of being indexed or ranking on their own merit. Links are the fabric of the web and they are crucial for establishing a pecking order (both within a site and leveraging that authority) to pass it on to other sites worthy of sharing.</p>
<p>Both types of links on page / internal links and off page / external inbound links play an important role in the development of just how potent a page and the words contained by that document become. Eventually however, the real benefit is when the site gains momentum and starts to produce an excess of <strong>pent up ranking factor</strong>, which in turn spills over as the PageRank within a site migrates and expresses itself through vacillations in search results.</p>
<p>The objective is to (a) preserve and funnel ranking factor to vital landing pages while (b) creating a fresh supply of content which can be used to increase crawl frequency from search engines, improve internal link circulation by using keyword-rich anchors or (c) create an excess pool of link flow to use at will to achieve specific ranking objectives.</p>
<p>Now for the SEO tips:</p>
<ul>
<li>Diversify Link Sources (after  a set # of links from one site, link flow decreases) exponentially</li>
<li>Individual Links from Pages w/ Less Outbound Links Count More</li>
<li>Unique Content Carries more Trust vs. Duplicate Content with Similar Anchor Text (Blogroll, Footer Links, etc.)</li>
<li>Alt Attributes are Extremely Effective for <a title="Link Building" href="http://www.seodesignsolutions.com/seo-link-building.html">Link Building</a></li>
<li>Try to Avoid Bad Neighborhoods where Quality is not a Consideration (Citation Sources Matter)</li>
<li>Better to Get a Link from an Authority Site with Low PR vs. an Untrusted Site with High PR and Excessive Outbound Non-themed Links</li>
<li>Authority and Trust are More Important than PR (PageRank)</li>
<li>Don&#8217;t Overlook the Power of Your Own Pages after they Age and Gain Trust</li>
<li>At Every Opportunity, Go Back, Harvest and Edit Dated Content or 301 Redirect them to Leverage New Pages with Links from Aged Pages</li>
</ul>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 342px; width: 1px; height: 1px; overflow: hidden;">Also, were you aware that you can develop your own powerhouse <a href="http://www.seodesignsolutions.com/blog/seo/seo-and-internal-linking/">internal  links</a> to provide more link flow than low quality / untrusted /  off-topic links from other sites to rank your own pages?</div>
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";s:7:"content";a:1:{s:7:"encoded";s:6687:"<p>The WordPress <a href="http://www.seodesignsolutions.com/">SEO</a> plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of  <strong>tag editing for category archives</strong> and Category archives are the pages on your blog that list the posts in a given category.</p>
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<p>SEO Ultimate, as well as other SEO plugins (like All in One SEO Pack or Platinum SEO Pack), let you apply title rewriting formats to category archives that apply the same <strong>&#8220;fill-in-the-variables&#8221;</strong> template to all category  tags. But never before have you been able to customize title tags <strong>on a per-category basis</strong>.<span id="more-7006"></span></p>
<p>That&#8217;s exactly what the latest <a href="http://www.seodesignsolutions.com/wordpress-seo/">SEO Ultimate</a> release lets you do: customize the title tag for every single category on your WordPress blog. As far as we know, this is unique functionality <strong>that you can&#8217;t find in any other plugin</strong>. This powerful feature unleashes the ability to use your categories as <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-rankings-and-how-to-create-them/">ranking </a>tools.</p>
<p>With the proper preliminary keyword research and site authority, you can target long-tail SERP positions by phrase-matching your category&#8217;s  tag with the keyword in question.</p>
<p>When you combine this powerhouse SEO Ultimate feature with a clever use of built-in WordPress functionality, you can simultaneously optimize category pages and alleviate duplicate-content concerns. By providing excerpts for each of your posts (and using a WordPress theme with excerpts on category archives), and by providing category descriptions in WordPress&#8217;s category manager (along with a theme that outputs these descriptions), you can provide unique content on your category pages that gives your categories the potential for SERP rankings.</p>
<p>It also provides visitors with helpful thematic hubs that list posts related to your site&#8217;s various subtopics.This unique feature from our WordPress SEO lab equips you with the potential to dominate the SERPs with your categories. (No longer will the WordPress SEO focus sphere be limited to posts and pages.)</p>
<p>This functionality can&#8217;t be found elsewhere. It&#8217;s yet another reason to try out SEO Ultimate or to upgrade to the latest version. <a href="http://downloads.wordpress.org/plugin/seo-ultimate.zip">Download your free copy today</a> from WordPress.org, or visit <a href="http://www.seodesignsolutions.com/wordpress-seo/">our plugin information page</a> for additional functionality info and an informational video.
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";s:12:"atom_content";s:6687:"<p>The WordPress <a href="http://www.seodesignsolutions.com/">SEO</a> plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of  <strong>tag editing for category archives</strong> and Category archives are the pages on your blog that list the posts in a given category.</p>
<div id="attachment_7009" class="wp-caption aligncenter" style="width: 360px"><a href="http://www.seodesignsolutions.com/blog/wordpress-seo/seo-ultimate-1-9/"><img class="size-full wp-image-7009" title="seo-ultimate-19" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/seo-ultimate-19.jpg" alt="WordPress SEO Plugin" width="350" height="189" /></a><p class="wp-caption-text">WordPress SEO Plugin SEO Ultimate Version 1.9 Released</p></div>
<p>SEO Ultimate, as well as other SEO plugins (like All in One SEO Pack or Platinum SEO Pack), let you apply title rewriting formats to category archives that apply the same <strong>&#8220;fill-in-the-variables&#8221;</strong> template to all category  tags. But never before have you been able to customize title tags <strong>on a per-category basis</strong>.<span id="more-7006"></span></p>
<p>That&#8217;s exactly what the latest <a href="http://www.seodesignsolutions.com/wordpress-seo/">SEO Ultimate</a> release lets you do: customize the title tag for every single category on your WordPress blog. As far as we know, this is unique functionality <strong>that you can&#8217;t find in any other plugin</strong>. This powerful feature unleashes the ability to use your categories as <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-rankings-and-how-to-create-them/">ranking </a>tools.</p>
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<p>It also provides visitors with helpful thematic hubs that list posts related to your site&#8217;s various subtopics.This unique feature from our WordPress SEO lab equips you with the potential to dominate the SERPs with your categories. (No longer will the WordPress SEO focus sphere be limited to posts and pages.)</p>
<p>This functionality can&#8217;t be found elsewhere. It&#8217;s yet another reason to try out SEO Ultimate or to upgrade to the latest version. <a href="http://downloads.wordpress.org/plugin/seo-ultimate.zip">Download your free copy today</a> from WordPress.org, or visit <a href="http://www.seodesignsolutions.com/wordpress-seo/">our plugin information page</a> for additional functionality info and an informational video.
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";s:7:"content";a:1:{s:7:"encoded";s:9740:"<p>How scalable is your website, but more importantly how scalable is your <a href="http://www.seodesignsolutions.com/">SEO</a>? Optimization for a <strong>small business site</strong> and optimization of a<strong> corporate enterprise web property</strong> both have unique needs that present unique challenges.</p>
<div id="attachment_7002" class="wp-caption aligncenter" style="width: 435px"><a href="http://www.seodesignsolutions.com/blog/seo/scalability-and-seo-small-business-or-enterprise-seo/"><img class="size-full wp-image-7002" title="seo-scalability" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/seo-scalability.jpg" alt="SEO-Scalability" width="425" height="282" /></a><p class="wp-caption-text">How Scalable is Your SEO?</p></div>
<p>For a smaller business and their website, not having sufficient content may present a problem (based on budgetary or time constraints). On the contrary for a corporate enterprise website, the site may sag from having an overabundance of (off topic) pages to rise above a plateau of mediocrity for desired search engine rankings.<span id="more-7001"></span></p>
<p>Also, the various departments and their unique needs can often require months of planning and even longer to execute when and if new <a href="http://www.seodesignsolutions.com/blog/seo/seo-principles-and-the-wisdom-of-applied-seo-tactics/">SEO principles</a> are applied. The advantage to a smaller site is (a) you can typically implement changes faster (without having a buy-in from opposing departments); (b) there is no penalty for adding quality unique content to your website or making modifications to the navigation or link structure.</p>
<p>Navigation and linking are primary methods for changing the way a website distributes <a href="http://www.seodesignsolutions.com/blog/articles/on-page-seo-managing-links-in-to-links-out/">on page SEO</a> equity, yet it must relate directly to keywords with a high correlation to conversion.</p>
<p>This means that if you understand the premise of which keywords are prevalent and mission-critical to your online success, you can them implement a blueprint that integrates those <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/keyword-research-and-the-conquest-to-create-a-ranking-juggernaut/">keywords strategically</a> into your web content throughout the website.</p>
<p>The more pages you have, the more opportunity there is for lateral or vertical linking. Each page can increase its scope of ranking by receiving internal links from other pages within the site which link to that page and aid in sculpting what keywords the target / <a href="http://www.seodesignsolutions.com/blog/seo/seo-techniques/">preferred landing page</a> appears for in search engines.</p>
<p>Search engine optimization to a great degree is based on three prominent factors, (1) how competitive is the keyword and (2) how many pages do you have to work with within a site? And (3) how many links does it take (per keyword) to overcome the barrier to entry and acquire a top 10 ranking.</p>
<p>Ultimately, there are different ways to rank websites, but a proven method is through adding relevant content on the subject to broaden the semantic footprint of the website to encompass more search engine traffic.</p>
<p>Consider each page like a net, depending on the keywords used on the page, the title, how many other pages in the website you have with the same keywords or <a href="http://www.seodesignsolutions.com/blog/seo-videos/keyword-research-related-search/">related keywords</a> and how many pages (both within the site and from outside the site) are linking to it, determine the scope of traffic.</p>
<p>Knowing this in advance, it is important to build your website to accommodate the addition of topical content and integrate this into the primary and secondary navigation (so these pages are fed and can contribute to ranking other pages).</p>
<p>This irrigation process which ensures that each page is sufficiently linked (based on its place in your websites hierarchy) includes monitoring and meticulously managing the distribution of (a) outbound links from designated pages and (b) in bound link anchor text (from both within the site and from other sites).</p>
<p>This also includes methods such as creating an array of sitemaps, adding <a href="http://www.seodesignsolutions.com/blog/seo-resources/seo-rss-and-the-power-of-syndication/">RSS feeds</a> to showcase fresh content, using specific server side includes (to structure a link hierarchy) of related pages, deep linking and other collective optimization tactics in order to achieve optimal ranking velocity.</p>
<p>SEO can encompass everything from caching and server delivery time to link flow and site structure, every granular metric impacts the whole. We implied that content creation is imperative to create more ranking equity within a website (as search engines assess the quality and popularity or a websites content to derive the context or authority).</p>
<p>We have written about <a href="http://www.seodesignsolutions.com/blog/seo/seo-for-large-websites/">SEO for large websites</a> in the past as well as the best method for implementing <a href="http://www.seodesignsolutions.com/blog/how-to-reference-material/how-to-optimize-meta-titles-and-descriptions/">title tags and meta descriptions</a>, but more importantly, the tactics you employ for the type of web property you are optimizing depends on the competitive climate and the industry.</p>
<p>In most cases, a new stand up site (using a content development, deep links and blog and ping SEO tactic) can gain traction within 6 months with the proper <a href="http://www.seodesignsolutions.com/blog/seo/seo-cause-and-effect-who-is-pulling-the-strings/">SEO method</a>; even if the space is dominated by 800 lbs gorilla sites grandfathered into the index.</p>
<p>By the same logic, sites with mammoth amounts of content can be scaled back through creative selection of which landing pages serve as the apex and which pages are designated for the SERPs (search engine result pages) and which pages are more apt for human consumption. SEO is a balancing act, but you have to plan accordingly and understand the pitfalls of flawed performance (if you let the pressure off too soon or exceed the necessary force and risk <a href="http://www.seodesignsolutions.com/blog/seo/how-to-avoid-seo-over-optimization/">over optimization</a>).
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/DMGxQpKh9oE" height="1" width="1"/>";}s:3:"wfw";a:1:{s:10:"commentrss";s:101:"http://www.seodesignsolutions.com/blog/seo/scalability-and-seo-small-business-or-enterprise-seo/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"1";}s:10:"feedburner";a:1:{s:8:"origlink";s:96:"http://www.seodesignsolutions.com/blog/seo/scalability-and-seo-small-business-or-enterprise-seo/";}s:7:"summary";s:1261:"How scalable is your website, but more importantly how scalable is your SEO? Optimization for a small business site and optimization of a corporate enterprise web property both have unique needs that present unique challenges.
For a smaller business and their website, not having sufficient content may present a problem (based on budgetary or time constraints). [...]

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";s:12:"atom_content";s:9740:"<p>How scalable is your website, but more importantly how scalable is your <a href="http://www.seodesignsolutions.com/">SEO</a>? Optimization for a <strong>small business site</strong> and optimization of a<strong> corporate enterprise web property</strong> both have unique needs that present unique challenges.</p>
<div id="attachment_7002" class="wp-caption aligncenter" style="width: 435px"><a href="http://www.seodesignsolutions.com/blog/seo/scalability-and-seo-small-business-or-enterprise-seo/"><img class="size-full wp-image-7002" title="seo-scalability" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/04/seo-scalability.jpg" alt="SEO-Scalability" width="425" height="282" /></a><p class="wp-caption-text">How Scalable is Your SEO?</p></div>
<p>For a smaller business and their website, not having sufficient content may present a problem (based on budgetary or time constraints). On the contrary for a corporate enterprise website, the site may sag from having an overabundance of (off topic) pages to rise above a plateau of mediocrity for desired search engine rankings.<span id="more-7001"></span></p>
<p>Also, the various departments and their unique needs can often require months of planning and even longer to execute when and if new <a href="http://www.seodesignsolutions.com/blog/seo/seo-principles-and-the-wisdom-of-applied-seo-tactics/">SEO principles</a> are applied. The advantage to a smaller site is (a) you can typically implement changes faster (without having a buy-in from opposing departments); (b) there is no penalty for adding quality unique content to your website or making modifications to the navigation or link structure.</p>
<p>Navigation and linking are primary methods for changing the way a website distributes <a href="http://www.seodesignsolutions.com/blog/articles/on-page-seo-managing-links-in-to-links-out/">on page SEO</a> equity, yet it must relate directly to keywords with a high correlation to conversion.</p>
<p>This means that if you understand the premise of which keywords are prevalent and mission-critical to your online success, you can them implement a blueprint that integrates those <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/keyword-research-and-the-conquest-to-create-a-ranking-juggernaut/">keywords strategically</a> into your web content throughout the website.</p>
<p>The more pages you have, the more opportunity there is for lateral or vertical linking. Each page can increase its scope of ranking by receiving internal links from other pages within the site which link to that page and aid in sculpting what keywords the target / <a href="http://www.seodesignsolutions.com/blog/seo/seo-techniques/">preferred landing page</a> appears for in search engines.</p>
<p>Search engine optimization to a great degree is based on three prominent factors, (1) how competitive is the keyword and (2) how many pages do you have to work with within a site? And (3) how many links does it take (per keyword) to overcome the barrier to entry and acquire a top 10 ranking.</p>
<p>Ultimately, there are different ways to rank websites, but a proven method is through adding relevant content on the subject to broaden the semantic footprint of the website to encompass more search engine traffic.</p>
<p>Consider each page like a net, depending on the keywords used on the page, the title, how many other pages in the website you have with the same keywords or <a href="http://www.seodesignsolutions.com/blog/seo-videos/keyword-research-related-search/">related keywords</a> and how many pages (both within the site and from outside the site) are linking to it, determine the scope of traffic.</p>
<p>Knowing this in advance, it is important to build your website to accommodate the addition of topical content and integrate this into the primary and secondary navigation (so these pages are fed and can contribute to ranking other pages).</p>
<p>This irrigation process which ensures that each page is sufficiently linked (based on its place in your websites hierarchy) includes monitoring and meticulously managing the distribution of (a) outbound links from designated pages and (b) in bound link anchor text (from both within the site and from other sites).</p>
<p>This also includes methods such as creating an array of sitemaps, adding <a href="http://www.seodesignsolutions.com/blog/seo-resources/seo-rss-and-the-power-of-syndication/">RSS feeds</a> to showcase fresh content, using specific server side includes (to structure a link hierarchy) of related pages, deep linking and other collective optimization tactics in order to achieve optimal ranking velocity.</p>
<p>SEO can encompass everything from caching and server delivery time to link flow and site structure, every granular metric impacts the whole. We implied that content creation is imperative to create more ranking equity within a website (as search engines assess the quality and popularity or a websites content to derive the context or authority).</p>
<p>We have written about <a href="http://www.seodesignsolutions.com/blog/seo/seo-for-large-websites/">SEO for large websites</a> in the past as well as the best method for implementing <a href="http://www.seodesignsolutions.com/blog/how-to-reference-material/how-to-optimize-meta-titles-and-descriptions/">title tags and meta descriptions</a>, but more importantly, the tactics you employ for the type of web property you are optimizing depends on the competitive climate and the industry.</p>
<p>In most cases, a new stand up site (using a content development, deep links and blog and ping SEO tactic) can gain traction within 6 months with the proper <a href="http://www.seodesignsolutions.com/blog/seo/seo-cause-and-effect-who-is-pulling-the-strings/">SEO method</a>; even if the space is dominated by 800 lbs gorilla sites grandfathered into the index.</p>
<p>By the same logic, sites with mammoth amounts of content can be scaled back through creative selection of which landing pages serve as the apex and which pages are designated for the SERPs (search engine result pages) and which pages are more apt for human consumption. SEO is a balancing act, but you have to plan accordingly and understand the pitfalls of flawed performance (if you let the pressure off too soon or exceed the necessary force and risk <a href="http://www.seodesignsolutions.com/blog/seo/how-to-avoid-seo-over-optimization/">over optimization</a>).
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/DMGxQpKh9oE" height="1" width="1"/>";}i:8;a:14:{s:5:"title";s:47:"SEO Keywords: Use Diversity to Avoid Dependency";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/MkA9bktYzhk/";s:8:"comments";s:92:"http://www.seodesignsolutions.com/blog/seo/seo-keywords-diversity-avoid-dependency/#comments";s:7:"pubdate";s:31:"Wed, 31 Mar 2010 23:22:30 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:122:"SEODiversifying your Keyword PortfolioKeyword DependencySearch Engine OptimizationSEO KeywordsSEO Keywords and Key phrases";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=6995";s:11:"description";s:1314:"Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular monetization model.
SEO requires diversity, without [...]

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";s:7:"content";a:1:{s:7:"encoded";s:7489:"<p>Diversifying your keyword portfolio is imperative for any <a href="http://www.seodesignsolutions.com/">SEO</a> campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-monetize-your-website/">monetization model</a>.</p>
<div id="attachment_6996" class="wp-caption aligncenter" style="width: 293px"><a href="http://www.seodesignsolutions.com/blog/seo/seo-keywords-diversity-avoid-dependency/"><img class="size-full wp-image-6996" title="chance" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/03/chance.jpg" alt="seo-keywords" width="283" height="424" /></a><p class="wp-caption-text">Don&#39;t Take Chances with Keywords</p></div>
<p>SEO requires diversity, without it, dependency can occur on a narrow range of keywords and / or modifiers. Keep in mind that search engines are based on language and that language is the predecessor of relevance which is the basis of information retrieval.<span id="more-6995"></span></p>
<p>If the context is lost between keywords, synonyms, polynyms or other nodes of interpretation, then relevance suffers, which is why <a href="http://www.seodesignsolutions.com/blog/seo/context-is-currency-keywords-and-sales-conversion/">keyword context</a> is your greatest ally. If you know which keywords comprise the <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-manage-the-conversation-of-commerce/">conversation of commerce</a> for your market, you may also have a better chance of sprinkling those long-tail keyword variations into each page of your website. The next step is to tactfully understand the hierarchy starting from the most competitive keywords at the top moving all the way to the low hanging fruit and long-tail variations.</p>
<p>You can gain more traffic and conversion from multiple long-tail keywords than putting your eggs in one basket and overly depending on a prized <strong>broad level</strong> / <strong>&#8220;general&#8221;</strong> industry keyword. How frequently would someone looking for a new car type in new car or someone looking for a new computer type in new computer or just the word laptop for example? Even if they did type that variation of a broad level phrase, these characteristics of someone conducting an educational and not necessarily a transaction based query.</p>
<p>If you are in business and conversion and sales matter (either on the front-end or through an affiliate back-end), then making each visitor count and ensuring that they are (a) arriving at the appropriate destination (b) finding what they need quickly and efficiently and (c) are reacting to the call to action and value proposition presented is based on the initial keyword in many ways.</p>
<p>Going back to the example above, if you were an e-commerce website that sold all makes and models or computers, then would you rather optimize the word new computer or would you optimize dell laptops, apple I-pad, HP Pavilion? If you answered the latter, then you are in good shape.</p>
<p>The conditions that best frame the mindset of the consumer and mirror their level of intent by matching the message and tone of their query space are the pages that yield the highest conversion. Using the car example, would you rather rank for <strong>“new car”</strong> or <strong>“2010 Audi R8”</strong> if you sold Audi’s?</p>
<p>By  strategically segmenting the type of viewers you prefer to peruse your website with credit card in hand, who are just itching to make a purchase, there is a higher degree of consumer engagement.  The takeaway here is,  don’t overlook the <a href="http://www.seodesignsolutions.com/blog/seo-basics/long-tail-seo/">long-tail</a> and <em>“less competitive” / “more specific”</em> <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/how-to-build-links-and-optimize-your-website-for-multiple-keywords/">keyword variations</a> which collectively represent a higher ROI.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/MkA9bktYzhk" height="1" width="1"/>";}s:3:"wfw";a:1:{s:10:"commentrss";s:88:"http://www.seodesignsolutions.com/blog/seo/seo-keywords-diversity-avoid-dependency/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"3";}s:10:"feedburner";a:1:{s:8:"origlink";s:83:"http://www.seodesignsolutions.com/blog/seo/seo-keywords-diversity-avoid-dependency/";}s:7:"summary";s:1314:"Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular monetization model.
SEO requires diversity, without [...]

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";s:12:"atom_content";s:7489:"<p>Diversifying your keyword portfolio is imperative for any <a href="http://www.seodesignsolutions.com/">SEO</a> campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-monetize-your-website/">monetization model</a>.</p>
<div id="attachment_6996" class="wp-caption aligncenter" style="width: 293px"><a href="http://www.seodesignsolutions.com/blog/seo/seo-keywords-diversity-avoid-dependency/"><img class="size-full wp-image-6996" title="chance" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/03/chance.jpg" alt="seo-keywords" width="283" height="424" /></a><p class="wp-caption-text">Don&#39;t Take Chances with Keywords</p></div>
<p>SEO requires diversity, without it, dependency can occur on a narrow range of keywords and / or modifiers. Keep in mind that search engines are based on language and that language is the predecessor of relevance which is the basis of information retrieval.<span id="more-6995"></span></p>
<p>If the context is lost between keywords, synonyms, polynyms or other nodes of interpretation, then relevance suffers, which is why <a href="http://www.seodesignsolutions.com/blog/seo/context-is-currency-keywords-and-sales-conversion/">keyword context</a> is your greatest ally. If you know which keywords comprise the <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-manage-the-conversation-of-commerce/">conversation of commerce</a> for your market, you may also have a better chance of sprinkling those long-tail keyword variations into each page of your website. The next step is to tactfully understand the hierarchy starting from the most competitive keywords at the top moving all the way to the low hanging fruit and long-tail variations.</p>
<p>You can gain more traffic and conversion from multiple long-tail keywords than putting your eggs in one basket and overly depending on a prized <strong>broad level</strong> / <strong>&#8220;general&#8221;</strong> industry keyword. How frequently would someone looking for a new car type in new car or someone looking for a new computer type in new computer or just the word laptop for example? Even if they did type that variation of a broad level phrase, these characteristics of someone conducting an educational and not necessarily a transaction based query.</p>
<p>If you are in business and conversion and sales matter (either on the front-end or through an affiliate back-end), then making each visitor count and ensuring that they are (a) arriving at the appropriate destination (b) finding what they need quickly and efficiently and (c) are reacting to the call to action and value proposition presented is based on the initial keyword in many ways.</p>
<p>Going back to the example above, if you were an e-commerce website that sold all makes and models or computers, then would you rather optimize the word new computer or would you optimize dell laptops, apple I-pad, HP Pavilion? If you answered the latter, then you are in good shape.</p>
<p>The conditions that best frame the mindset of the consumer and mirror their level of intent by matching the message and tone of their query space are the pages that yield the highest conversion. Using the car example, would you rather rank for <strong>“new car”</strong> or <strong>“2010 Audi R8”</strong> if you sold Audi’s?</p>
<p>By  strategically segmenting the type of viewers you prefer to peruse your website with credit card in hand, who are just itching to make a purchase, there is a higher degree of consumer engagement.  The takeaway here is,  don’t overlook the <a href="http://www.seodesignsolutions.com/blog/seo-basics/long-tail-seo/">long-tail</a> and <em>“less competitive” / “more specific”</em> <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/how-to-build-links-and-optimize-your-website-for-multiple-keywords/">keyword variations</a> which collectively represent a higher ROI.
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</div><img src="http://feeds.feedburner.com/~r/SeoDesignSolutionsBlog/~4/MkA9bktYzhk" height="1" width="1"/>";}i:9;a:14:{s:5:"title";s:34:"Each Page Should Pack an SEO Punch";s:4:"link";s:77:"http://feeds.seodesignsolutions.com/~r/SeoDesignSolutionsBlog/~3/oJ2f-O8k0Io/";s:8:"comments";s:94:"http://www.seodesignsolutions.com/blog/seo-basics/each-page-should-pack-an-seo-punch/#comments";s:7:"pubdate";s:31:"Mon, 29 Mar 2010 23:22:16 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Jeffrey Smith";}s:8:"category";s:63:"SEO BasicsOn Page SEO TipsSearch Engine OptimizationSEOSEO Tips";s:4:"guid";s:46:"http://www.seodesignsolutions.com/blog/?p=6986";s:11:"description";s:1248:"Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines.
One of the main discrepancies we find [...]

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";s:7:"content";a:1:{s:7:"encoded";s:7939:"<p>Each page in your website should have a purpose. In fact, each page should pack an <a href="../../">SEO</a> Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or <strong>not specific enough</strong> to engage readers and / or search engines.</p>
<div id="attachment_6987" class="wp-caption aligncenter" style="width: 312px"><a href="http://www.seodesignsolutions.com/blog/seo-basics/each-page-should-pack-an-seo-punch/"><img class="size-full wp-image-6987" title="seo-punch" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/03/seo-punch.jpg" alt="" width="302" height="397" /></a><p class="wp-caption-text">How to Pack an SEO Punch</p></div>
<p>One of the main discrepancies we find during consultations is either (a) inefficient use of content resources or (b) inefficient use of <a href="http://www.seodesignsolutions.com/blog/seo/understanding-link-prominence-volume-velocity-flow-and-distribution/">link equity</a> and <a href="http://www.seodesignsolutions.com/blog/link-building/seo-and-deep-linking/">deep linking</a>. Both are correctable, however having a distinct page for each topic and more importantly each predetermined page is a prerequisite to offset competition and establish relevance.<span id="more-6986"></span></p>
<p>Search engines parse pages as a <a href="http://www.seodesignsolutions.com/blog/seo-resources/seo-information-retrieval/">vector</a>, meaning that the entire body of documents is seen as one master document acting as one unified organic document.</p>
<p><strong>You ever wonder what happens when you conduct a search?</strong></p>
<p>The query space echoes nodes of relevance from the search engines&#8217; <a href="http://www.seodesignsolutions.com/blog/link-building/link-building-or-topical-content-and-internal-links/">repository</a> (a cloud based data aggregation containing all of the crawled and indexed pages in the index). By matching the query, keyword snippets are calculated with numerous conditional correlations, such as frequency, proximity&#8230;</p>
<ul>
<li><strong>scope</strong>; i.e., whether the words behave as broader or  narrower terms in a given context.</li>
<li><strong>type</strong>; i.e., whether we are dealing with nouns,  verbs, adjectives, stems, etc</li>
<li><strong>synonymity</strong>; i.e., whether we are dealing with  synonyms.</li>
<li><strong>architecture</strong>; i.e., whether the documents reside in  a horizontal, topic-specific      vertical, or regional directory</li>
</ul>
<p>This frequency of <a href="http://www.seodesignsolutions.com/blog/seo/how-semantic-connectivity-affects-seo/">keyword co-occurrence</a> serves as a measure of term weight, which can be calculated, parsed by inverse document frequency (<a href="http://www.seodesignsolutions.com/blog/seo/seo-search-information-retrieval/">IDF</a>) and algorithms determine which pages from the index are delivered as the most relevant, retrieved result.</p>
<p>If you wish to augment the prioritization process, i.e. <strong>ranking for <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/which-types-of-keywords-are-best-for-seo/">specific keyword</a> queries</strong>; the easiest way is to (1) create enough contextual content to cross the keyword tipping point and (2) consistent internal linking to promote a <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-create-a-champion-page/">champion page</a>.</p>
<p>A champion page, implies creating specific <strong>&#8220;exact match&#8221;</strong> / optimized pages (where the keyword is reflected in the URL), the H1 tag mirrors the title, and then additional <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/how-to-grow-an-organic-search-ranking-using-thematic-search-modifiers/">keyword modifiers</a> are used in the meta description to showcase alternative second and third choice variations for that page.</p>
<p>By using <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-rankings-and-how-to-create-them/">exact match</a> keyword naming conventions, titles, URLs and content and creating a solid base of content for topical relevance (based on the keywords competitiveness), virtually, any keyword is attainable.</p>
<p>After the on optimization has settled, the off page factors (such as how many links are referencing the page from qualified / relevant sources), the trust of the sites referencing the page and the sites own trust and relevance score are the missing ingredients that play into how high in the SERPs a given keyword / landing page combination ranks.
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One of the main discrepancies we find [...]

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";s:12:"atom_content";s:7939:"<p>Each page in your website should have a purpose. In fact, each page should pack an <a href="../../">SEO</a> Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or <strong>not specific enough</strong> to engage readers and / or search engines.</p>
<div id="attachment_6987" class="wp-caption aligncenter" style="width: 312px"><a href="http://www.seodesignsolutions.com/blog/seo-basics/each-page-should-pack-an-seo-punch/"><img class="size-full wp-image-6987" title="seo-punch" src="http://www.seodesignsolutions.com/blog/wp-content/uploads/2010/03/seo-punch.jpg" alt="" width="302" height="397" /></a><p class="wp-caption-text">How to Pack an SEO Punch</p></div>
<p>One of the main discrepancies we find during consultations is either (a) inefficient use of content resources or (b) inefficient use of <a href="http://www.seodesignsolutions.com/blog/seo/understanding-link-prominence-volume-velocity-flow-and-distribution/">link equity</a> and <a href="http://www.seodesignsolutions.com/blog/link-building/seo-and-deep-linking/">deep linking</a>. Both are correctable, however having a distinct page for each topic and more importantly each predetermined page is a prerequisite to offset competition and establish relevance.<span id="more-6986"></span></p>
<p>Search engines parse pages as a <a href="http://www.seodesignsolutions.com/blog/seo-resources/seo-information-retrieval/">vector</a>, meaning that the entire body of documents is seen as one master document acting as one unified organic document.</p>
<p><strong>You ever wonder what happens when you conduct a search?</strong></p>
<p>The query space echoes nodes of relevance from the search engines&#8217; <a href="http://www.seodesignsolutions.com/blog/link-building/link-building-or-topical-content-and-internal-links/">repository</a> (a cloud based data aggregation containing all of the crawled and indexed pages in the index). By matching the query, keyword snippets are calculated with numerous conditional correlations, such as frequency, proximity&#8230;</p>
<ul>
<li><strong>scope</strong>; i.e., whether the words behave as broader or  narrower terms in a given context.</li>
<li><strong>type</strong>; i.e., whether we are dealing with nouns,  verbs, adjectives, stems, etc</li>
<li><strong>synonymity</strong>; i.e., whether we are dealing with  synonyms.</li>
<li><strong>architecture</strong>; i.e., whether the documents reside in  a horizontal, topic-specific      vertical, or regional directory</li>
</ul>
<p>This frequency of <a href="http://www.seodesignsolutions.com/blog/seo/how-semantic-connectivity-affects-seo/">keyword co-occurrence</a> serves as a measure of term weight, which can be calculated, parsed by inverse document frequency (<a href="http://www.seodesignsolutions.com/blog/seo/seo-search-information-retrieval/">IDF</a>) and algorithms determine which pages from the index are delivered as the most relevant, retrieved result.</p>
<p>If you wish to augment the prioritization process, i.e. <strong>ranking for <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/which-types-of-keywords-are-best-for-seo/">specific keyword</a> queries</strong>; the easiest way is to (1) create enough contextual content to cross the keyword tipping point and (2) consistent internal linking to promote a <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-create-a-champion-page/">champion page</a>.</p>
<p>A champion page, implies creating specific <strong>&#8220;exact match&#8221;</strong> / optimized pages (where the keyword is reflected in the URL), the H1 tag mirrors the title, and then additional <a href="http://www.seodesignsolutions.com/blog/search-engine-optimization/how-to-grow-an-organic-search-ranking-using-thematic-search-modifiers/">keyword modifiers</a> are used in the meta description to showcase alternative second and third choice variations for that page.</p>
<p>By using <a href="http://www.seodesignsolutions.com/blog/seo-tips/seo-rankings-and-how-to-create-them/">exact match</a> keyword naming conventions, titles, URLs and content and creating a solid base of content for topical relevance (based on the keywords competitiveness), virtually, any keyword is attainable.</p>
<p>After the on optimization has settled, the off page factors (such as how many links are referencing the page from qualified / relevant sources), the trust of the sites referencing the page and the sites own trust and relevance score are the missing ingredients that play into how high in the SERPs a given keyword / landing page combination ranks.
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